Ad Inventory Engine Using Hierarchical Metadata for Contextual Placement
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Solution Overview
Problem
Current systems for managing advertising inventory in viewable media streams lack efficiency and effectiveness in matching advertisements with relevant content, particularly in terms of temporal and spatial attributes, limiting their marketing potential.
Innovation Solution
A system utilizing a media streaming system that supplies metadata with a hierarchical taxonomy to an ad inventory engine, which determines available ad inventory and matches it with advertisement data based on these attributes, allowing for context-dependent and spatially/temporally relevant ad placement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If general content-based advertising selection is used, then advertising can be broadly associated with media stream content, but precision and relevance of ad placement deteriorates
Solution Approach 1:
The patent segments advertising inventory into distinct temporal and spatial segments based on metadata attributes. Objects in the media stream are identified and associated with specific time intervals and screen regions, creating granular ad inventory segments that can be precisely matched with targeted advertisements, thereby resolving the contradiction between broad adaptability and precise placement.
Solution Approach 2:
The patent introduces additional dimensions for ad placement by incorporating temporal attributes (time when objects appear) and spatial attributes (location of objects in the media stream) beyond traditional content-based matching. This multi-dimensional approach enables precise ad placement while maintaining versatility across different content types.
2Reliability
If image or brand advertising is used, then viewer perception and brand awareness improve, but production cost and time consumption increase
Solution Approach 1:
The system enables automatic generation of advertising content by extracting metadata attributes from the media stream itself. The ad inventory engine automatically identifies objects, their temporal and spatial characteristics, and generates relevant ad placements without requiring manual creative production, thereby maintaining brand awareness while dramatically improving production efficiency.
Solution Approach 2:
The patent changes the parameters of advertising from static pre-produced images to dynamic, context-dependent ad placements based on metadata attributes. By utilizing temporal and spatial parameters extracted from the media stream, the system generates relevant advertisements automatically, reducing production costs and time while maintaining effectiveness.
3Speed
If immediate response advertising is used, then conversion action speed improves, but advertising effectiveness for complex products deteriorates
Solution Approach 1:
The patent implements dynamic advertising that adapts its call-to-action based on the current context of the media stream. The ad inventory engine analyzes temporal and spatial metadata to determine the appropriate level of immediacy for different advertising scenarios, enabling fast response for simple products while providing more informative content for complex products, thus resolving the contradiction between speed and effectiveness.
Data Source
AI summary
The invention is directed to a system and method for the creation and management of advertising inventory utilizing associated metadata. The system generally includes a media streaming system that is used with a video player in connection with the playback of at least one audio/video work. The media streaming system includes a media distribution system that supplies metadata associated with the audio/video work to the video player. The metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work. The system also includes an ad inventory engine that determines available ad inventory based on the metadata and matches the available inventory with advertisement data based on the hierarchical taxonomy.