Ad Management System Synchronizing Multi-Device Ads via Audio Fingerprinting
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Solution Overview
Problem
Conventional systems fail to maintain advertising consistency between primary and secondary devices, leading to potential conflicts or mismatches in advertisements displayed on these devices, which can be undesirable for advertisers.
Innovation Solution
An ad management system coordinates advertising between primary and secondary devices by identifying the primary advertisement and providing a secondary advertisement that is either non-conflicting or complementary, ensuring consistency through a communication network and utilizing a content recognition server to match identifying information such as audio or visual fingerprints.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If independent advertisements are displayed on primary and secondary devices without coordination, then each device can display advertisements independently, but advertising consistency deteriorates and conflicts may occur between competing advertisements
Solution Approach 1:
The system implements feedback by having the secondary device detect identifying information from the primary device's advertisement and send this information back to request a coordinated secondary advertisement. This feedback loop ensures that the advertisement displayed on the secondary device is consistent with the primary advertisement, resolving the contradiction between independent display capability and advertising consistency.
Solution Approach 2:
The system performs preliminary action by having the secondary device proactively detect the primary advertisement's identifying information and request a coordinated advertisement before displaying any content. This advance coordination prevents conflicting advertisements from being displayed simultaneously, maintaining reliability while allowing independent device operation.
2Reliability
If advertisement coordination is implemented between primary and secondary devices, then advertising consistency is improved, but system complexity increases due to additional communication and coordination mechanisms
Solution Approach 1:
The system uses an intermediary approach where the secondary device acts as the initiator of coordination by detecting primary advertisement information and requesting coordinated content. This shifts the coordination burden to the secondary device and utilizes existing communication protocols, reducing the overall system complexity while maintaining advertising consistency.
Solution Approach 2:
The system employs copying by having the secondary device capture identifying information (such as audio or visual fingerprints) from the primary advertisement and use this copied information to request a coordinated advertisement. This copying mechanism simplifies the coordination process by leveraging existing content recognition technologies rather than requiring complex real-time communication protocols.
3Measurement precision
If content recognition technology is used to identify primary advertisements, then advertisement matching accuracy is improved, but processing time and computational resources increase
Solution Approach 1:
The system replaces complex visual analysis with audio-based content recognition. By using audio fingerprints or acoustic signatures of the primary advertisement, the secondary device can quickly identify the advertisement content without requiring complex image processing or visual analysis, thereby reducing processing time while maintaining identification accuracy.
Solution Approach 2:
The system changes the parameter used for advertisement identification from visual characteristics to audio characteristics. Audio-based recognition is computationally less intensive and can be processed more quickly than visual analysis, reducing the time delay while maintaining sufficient accuracy for advertisement matching and coordination.
Data Source
AI summary
In example embodiments, a system and method for providing advertising consistency is provided. In example embodiments, identifying information for a primary advertisement that is presented on a primary device is received. A secondary advertisement that is consistent with the primary advertisement is determined. The secondary advertisement is to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device. The secondary advertisement is provided to the secondary device.