Advertisement Management Device for Targeted Game Ad Delivery
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Game companies face inefficiencies in advertising as current methods provide the same advertisements to all users, leading to reduced profitability and ineffective ad management.
Innovation Solution
An advertisement management device that sets user groups based on log data, registers targeted advertisements, requests platform servers for ad distribution, and manages ad performance using feedback information to optimize ad delivery and reduce costs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the same advertisements are provided to all users, then the advertisement distribution process is simple, but the advertisement effectiveness and user engagement decrease
Solution Approach 1:
The patent segments users into different groups based on their characteristics and behavior patterns. The advertisement management device divides the user base into multiple segments, allowing different advertisements to be targeted at different user groups, thereby improving advertisement effectiveness while maintaining manageable complexity through automated segmentation processes.
Solution Approach 2:
The patent applies local quality by providing different advertisement content to different user groups based on their specific characteristics. Each user group receives advertisements tailored to their preferences and behavior patterns, ensuring that the advertisement quality and relevance are optimized for each local segment rather than using a uniform approach for all users.
2Productivity
If targeted advertisements are provided to different user groups, then advertisement effectiveness increases, but the advertisement management complexity increases
Solution Approach 1:
The advertisement management device automatically performs user segmentation, advertisement selection, and performance monitoring without requiring manual intervention. The system self-manages the complexity of targeted advertising by autonomously analyzing user data, selecting appropriate advertisements for each group, and adjusting strategies based on feedback, thereby maintaining high advertisement efficiency while reducing the operational burden.
Solution Approach 2:
The patent implements a feedback mechanism where the advertisement management device monitors the performance of advertisements provided to different user groups. This feedback information is used to continuously optimize the segmentation and advertisement selection processes, allowing the system to automatically adjust and improve advertisement efficiency while managing complexity through data-driven decision-making.
3Measurement precision
If feedback information is collected and analyzed, then advertisement management precision improves, but the processing time and computational resources increase
Solution Approach 1:
The patent applies partial action by selectively collecting and analyzing feedback information that is most relevant to advertisement performance optimization. Rather than processing all possible data points, the system focuses on key metrics and indicators that provide the most valuable insights, thereby achieving high measurement precision while minimizing processing time and computational resource requirements.
Data Source
AI summary
Provided is an operating method of an advertisement management device, the operating method including: based on log data of a plurality of users collected from a certain game, setting at least one group for the certain game; registering advertisement information to be provided to the at least one group; requesting a plurality of platform servers capable of providing advertisements to provide the advertisement information for each of the at least one group; obtaining, from the plurality of platform servers, feedback information of advertisements provided for each of the at least one group; and based on the feedback information, performing management of the advertisement information registered for each of the at least one group.