Ad Management System for Secure User Content Sharing

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Solution Overview

Problem

Internet users face challenges with advertising click-through rates due to pop-up ads, spam, and privacy concerns, leading to low engagement with online advertisements, despite billions of dollars spent on Internet advertising.

Innovation Solution

A browser plug-in and ad management system that allows users to securely save, store, retrieve, and share Internet advertising and promotional content across devices, using secure HTTP protocols and user authentication, enabling interaction and community features like forums and rewards for user participation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional internet advertising methods are used, then advertising revenue is generated, but user engagement and click-through rates are low due to pop-up ads and spam concerns

Engineering Contradiction:

Improveadvertising click-through rateVSAvoiduser privacy concerns and spam

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces an intermediary ad management system that acts as a mediator between advertisers and users. This system provides a secure platform where users can control their advertising interactions, saving ads to personal collections and managing privacy settings, thereby reducing harmful factors like spam and privacy concerns while maintaining advertising effectiveness

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables users to self-manage their advertising experience by providing tools to save, organize, and control ad content. Users can personally manage their ad collections, set privacy preferences, and control their own data, transforming the passive ad reception into an active self-service process that improves engagement

Inventive Principle:

Principle #25Self-service

2Productivity

If more advertising content is displayed to users, then advertising revenue increases, but user time constraints and annoyance increase leading to lower engagement

Engineering Contradiction:

Improveadvertising revenueVSAvoiduser time constraints

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by automatically saving and organizing advertising content for users. Ads are captured, tagged, and stored in advance, allowing users to review and interact with them at their own convenience without time pressure, thus resolving the conflict between revenue generation and user time constraints

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent segments advertising content into organized collections and categories within the ad management system. This segmentation allows users to navigate and access specific ads based on their interests and time availability, making the advertising experience more manageable and less time-consuming while maintaining revenue potential

Inventive Principle:

Principle #1Segmentation

3Ease of operation

If a comprehensive ad management system is implemented, then user engagement and privacy control are improved, but system complexity increases

Engineering Contradiction:

Improveuser privacy controlVSAvoidsystem complexity

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The ad management system is designed as a universal platform that handles multiple functions including ad saving, organization, privacy control, and user interaction. By consolidating these diverse functions into a single integrated system, the patent reduces the practical complexity users experience while maintaining comprehensive privacy control and engagement capabilities

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS10990983B2Managing internet advertising and promotional content

Publication Date: 2021.04.27 KEEP HLDG LIQUIDATING TRUST

AI summary

Methods, systems and articles having machine-readable instructions can be implemented to manage advertising content using a computing device, for example, by retrieving a page of content from a network, the retrieved page including at least some advertising content, presenting the retrieved page of content to the user of the computing device, receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved, saving the identified portion of advertising content, receiving user input via the user interface identifying some or all of the saved advertising content to share with another user, and causing the identified saved advertising content to be shared with the other user.