Ad Manager Caching Ads to Reduce Network Overhead

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Solution Overview

Problem

Existing mobile communication systems face inefficiencies in managing and displaying advertisements on mobile devices, leading to excessive radio access network overhead due to frequent ad requests and lack of centralized control for ad presentation.

Innovation Solution

A mobile communication device with an ad manager that caches ads locally, requests multiple ads from an ad gateway, and manages ad display, enabling centralized control for ad presentation and reducing network overhead by minimizing connection setups and teardowns.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If ads are requested frequently from the network, then ad display availability is improved, but radio access network overhead increases

Engineering Contradiction:

Improvead display availabilityVSAvoidradio access network overhead

Core Design Contradiction:

ReliabilityVSLoss of energy

Solution Approach 1:

The ad manager pre-loads and caches multiple ads locally on the mobile device before they are requested. When an ad display request occurs, the cached ads are immediately available without requiring network communication, thus maintaining ad display availability while eliminating frequent network overhead.

Inventive Principle:

Principle #10Preliminary action

2Productivity

If multiple cell towers are built to provide greater radio bandwidth, then user service capacity is improved, but infrastructure cost increases

Engineering Contradiction:

Improveuser service capacityVSAvoidinfrastructure investment

Core Design Contradiction:

ProductivityVSQuantity of substance

Solution Approach 1:

The mobile device performs self-service by caching ads locally and managing ad display independently without requiring continuous network support. This reduces the burden on radio access network infrastructure, allowing existing cell towers to serve more users efficiently without requiring additional infrastructure investment.

Inventive Principle:

Principle #25Self-service

3Loss of energy

If ads are cached locally on the mobile device, then network overhead is reduced, but ad management complexity increases

Engineering Contradiction:

Improvenetwork overheadVSAvoidad management complexity

Core Design Contradiction:

Loss of energyVSDevice complexity

Solution Approach 1:

The ad manager acts as an intermediary component that sits between the applications and the cached ads. It automatically handles ad selection, caching, and delivery to applications, providing a simple interface for applications while managing the complexity of local ad storage and retrieval centrally.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS10891656B1Ad management using ads cached on a mobile electronic device

Publication Date: 2021.01.12 T MOBILE INNOVATIONS LLC

AI summary

A mobile communication device that replenishes and manages ads to display on an active application. The mobile communication device comprises a radio transceiver, a processor, a memory, a plurality of applications, stored in the memory, wherein each application comprises an ad client, and an ad manager, stored in the memory. The ad manager, when executed by the processor, requests a plurality of ads from an ad gateway associated with the network associated with the mobile communication device. The ad manager then receives a plurality of ads from the ad gateway. The ad manager then stores these ads into an ad cache, embedded within the memory of the mobile communication device. The ad manager receives a request from an ad client of one of the applications for an ad to display. The ad manager sends an ad selected from the ad cache to the ad client in the active application.