Map-Based Advertisement Management for Location and Periphery Matching
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Solution Overview
Problem
Existing technologies fail to effectively target advertisements to consumers, making it difficult to provide appropriate advertisement content to desired consumers.
Innovation Solution
Utilization of an advertisement management device, which includes a position information acquisition means, a periphery information acquisition means, a comparison means, and a display means for associating the position information of each of the advertisement display means, a display means for associating the position information of each of the advertisement display means, a display means for associating the position information of each of the advertisement display means with a comparison result and displaying the result on a map.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content is distributed based on position information and attribute of people around a single vehicle, then advertisement delivery is achieved, but the ability to provide appropriate advertisement content to desired consumers is insufficient
Solution Approach 1:
The patent segments the advertisement distribution system into multiple independent distribution devices, each responsible for a specific geographic area or consumer group. Each device independently acquires position information and periphery information for its designated area, compares this with advertising conditions, and displays results on its local map. This segmentation enables precise local targeting while keeping each device's complexity manageable.
Solution Approach 2:
The patent creates a universal advertisement management framework where multiple distribution devices share common functional modules: position information acquisition, periphery information acquisition, comparison logic, and map display. This multi-functionality allows the system to serve diverse advertising needs across different locations and consumer demographics using the same core technology platform.
2Quantity of substance
If advertisement content is displayed on displays arranged on outer surface and inner surface of a vehicle, then advertisement delivery to vehicle occupants is achieved, but broader consumer reach and contextual relevance are limited
Solution Approach 1:
The patent transitions from single-vehicle interior displays to a multi-dimensional geographic distribution system. Multiple distribution devices are deployed across different geographic areas, each with its own map display showing advertisement suitability for various locations. This spatial dimensionality expansion dramatically increases advertisement reach while maintaining precision through location-specific position and periphery information comparison.
Data Source
AI summary
An advertisement management device according to an aspect of the present disclosure includes: at least one memory storing instructions; and; at least one processor configured to execute the instructions to: acquire position information about a plurality of output device; acquire periphery information about a periphery of output device; compare an advertising condition specified by an advertising client and at least one of the position information and the periphery information; and associate the position information of each of output device with a comparison result from the comparison means and displaying the result on a map.