Automated Ad Marker System for Streaming Media
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Solution Overview
Problem
Existing systems face challenges in efficiently processing and managing large volumes of digital advertisements in streaming media, particularly in ensuring timely delivery and relevance to diverse viewer audiences.
Innovation Solution
Automated systems and processes are implemented to recognize, identify, and replace digital advertisements in media streams using digital markers, allowing for efficient management and customization of advertisements across multiple channels and viewers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional television advertising broadcasts the same advertisements to a wide range of audience members, then the advertising coverage is broad, but the ad relevance to individual viewers deteriorates
Solution Approach 1:
The patent segments the advertising delivery system into separate functional components: ad identification module, ad replacement module, and viewer profile module. This segmentation allows each component to handle specific tasks independently, improving ad targeting capability while managing system complexity through modular architecture.
Solution Approach 2:
The system performs preliminary actions by pre-identifying and flagging advertisements for potential replacement before they are delivered to viewers. Viewer profiles and preferences are established in advance, enabling the system to automatically select and insert relevant ads without real-time complex processing during broadcast.
2Adaptability or versatility
If streaming services deliver customized advertisements to viewers based on viewer interests, then ad relevance to viewers improves, but the processing speed and timeliness deteriorates
Solution Approach 1:
The system pre-processes viewer data and ad content before live broadcast events. Viewer profiles, preferences, and ad creatives are prepared in advance, allowing the system to quickly match and insert relevant ads during live events without real-time complex analysis, thus maintaining both customization capability and processing speed.
Solution Approach 2:
The patent uses digital markers and copies of ad content that can be rapidly inserted into the stream. Instead of processing and creating ads in real-time, the system uses pre-generated ad copies with embedded markers that can be quickly swapped into the broadcast stream, maintaining high processing speed while delivering customized content.
3Loss of time
If the system processes advertisements as quickly as possible to prevent increasing delays behind live broadcast, then processing timeliness improves, but the accuracy of ad recognition and replacement deteriorates
Solution Approach 1:
The system performs ad recognition and marker insertion in advance during content processing, rather than during live broadcast. This preliminary action allows accurate ad identification and replacement preparation to be completed before the live event, ensuring both high accuracy and minimal delay during the actual broadcast.
Solution Approach 2:
The patent introduces digital markers as intermediaries between the ad content and the replacement process. These markers are embedded in the ad content during initial processing and serve as quick reference points during live broadcast, enabling rapid and accurate ad recognition without requiring complex real-time analysis, thus resolving the contradiction between speed and accuracy.
Data Source
AI summary
Metadata relating to advertisements in a television or other media stream can be automatically evaluated and filtered for more efficient ad replacement. A received media stream, for example, can be evaluated by an ad identification system or the like to identify advertisements, and to create an ad marker structure that describes the ad. The marker is ultimately provided to an ad replacement system that manages the actual replacement in streams delivered to individual viewers. In the meantime, however, the marker can be further evaluated to “pre-quality” the associated ad for replacement, to filter the ad marker so that the marker information is more accurate, or to create “pods” of consecutive replaceable ads.