Ad Matching With Competitor Exclusion for Targeted Delivery
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Solution Overview
Problem
Existing platforms face challenges in effectively delivering targeted advertisements while avoiding competitors, as conventional systems lack deterministic, rule-based mechanisms to filter advertisements based on verified corporate structures, leading to potential data breaches and wasted resources.
Innovation Solution
A matching system that includes a computing device and database to identify and exclude advertisement information prohibited for specific groups, ensuring advertisements are delivered only to non-competitive groups, thereby preventing unwanted exposure to competitors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement information is provided to a large number of companies on the platform, then advertisement effect is improved, but the risk of delivering advertisements to competitor companies increases
Solution Approach 1:
The system performs preliminary actions by registering and storing prohibition information identifying competitor companies before advertisement delivery. When a company registers advertisement information, the system proactively identifies and stores the IDs of competitor companies that should not receive the advertisement, preventing harmful delivery before it occurs.
Solution Approach 2:
The system introduces an intermediary mechanism (prohibition information) that acts as a mediator between the advertisement delivery process and competitor companies. This intermediary layer filters out competitor companies from receiving advertisements while allowing legitimate target companies to receive them, thus resolving the contradiction between broad delivery and competitor protection.
2Quantity of substance
If conventional advertising technology is used to deliver advertisements to many companies, then advertisement reach is improved, but data security and resource efficiency deteriorate due to lack of deterministic filtering
Solution Approach 1:
The system replaces conventional probabilistic or rule-based advertising delivery mechanisms with a deterministic filtering system. Instead of relying on general advertising technology that may inadvertently reach competitors, the system uses explicit prohibition information stored in the database to deterministically block advertisements from reaching competitor companies, thereby improving data security and resource efficiency.
Data Source
AI summary
A matching system that provides targeted advertisements includes a plurality of user devices and a computing device that communicates with each user device and accesses a database. The user devices includes a first user device operated by a user belonging to a first group. The database stores group information identifying each of the plurality of groups, a plurality of pieces of advertisement information, and prohibition information identifying advertisement information which is prohibited from being associated with the first group. The computing device extracts one or more pieces of advertisement information with the user belonging to the first group, excludes advertisement information identified by the prohibition information from extracted advertisement information, associates resulting advertisement information with the user belonging to the first group, and transmits the resulting one or more pieces of advertisement information to the first user device based on the association.