Ad Material Tag Matching for Copyright-Safe Ad Generation
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Solution Overview
Problem
Conventional advertisement generation technologies require the generation of an original advertisement image in advance, necessitating a separate technology for searching advertisement materials, and there are concerns about copyright infringement and damage to advertisement materials when using image generation AI.
Innovation Solution
An information processing apparatus that includes a storage unit for tag information of advertisement materials and a search unit to find suitable materials by comparing tag information with an advertisement purpose sentence, using vector matching and natural language processing to generate new advertisements efficiently and securely.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If image generation AI is used to generate new advertisement images, then advertisement generation capability is improved, but copyright infringement and damage to advertisement materials occur
Solution Approach 1:
The patent uses text-to-image generation AI to create new advertisement images from text descriptions rather than copying or modifying existing advertisement materials. This generates original images that fulfill advertisement purposes without infringing copyright or damaging existing materials.
2Adaptability or versatility
If original advertisement images are generated in advance, then advertisement material availability is improved, but process complexity and time consumption increase
Solution Approach 1:
The system pre-registers multiple advertisement materials with their tags and metadata in the database before they are needed. When an advertisement is created, the system can immediately search and retrieve suitable pre-registered materials without requiring advance generation or complex processing.
Solution Approach 2:
The system automatically searches for and retrieves suitable advertisement materials based on the advertisement purpose and registered tags, eliminating the need for manual searching and selection by users, thereby reducing process complexity.
3Measurement precision
If advertisement materials are searched manually, then search accuracy is improved, but time consumption and operational complexity increase
Solution Approach 1:
The patent replaces manual mechanical searching with an automated computer-based search system that uses tag matching and text-to-image generation. The system automatically compares advertisement purposes with registered material tags and retrieves suitable materials, providing accurate results without time consumption or operational complexity.
4Productivity
If tag information is set in advance for advertisement materials, then search efficiency is improved, but data preparation complexity increases
Solution Approach 1:
The system performs preliminary tagging of advertisement materials during the registration phase. Tags are set in advance for each material, enabling efficient automated searching later without requiring complex data preparation at the time of advertisement creation.
Data Source
AI summary
An information processing apparatus according to the present invention includes a storage unit and a search unit. The storage unit stores therein tag information that is set in advance with respect to an advertisement material. The search unit searches for the advertisement material that is used for a new advertisement by comparing the tag information that is stored in the storage unit and an advertisement purpose sentence given by a user.