Automated Ad Message Generation from Web Page Visuals
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Solution Overview
Problem
The generation of rich advertising messages requires specialized expertise and significant effort, limiting their availability to a small number of sophisticated advertisers, whereas a wider population of advertisers could benefit from such messages if the requirements were less demanding.
Innovation Solution
A software facility automatically generates electronic advertising messages by extracting elements from an existing web page, such as background and text colors, and rich media, allowing users to modify the generated messages without specialized expertise, making rich advertising messages accessible to a broader audience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If rich advertising messages are manually created with specialized expertise, then the quality and visual appeal of advertising messages are improved, but the complexity and effort required to generate them increases significantly
Solution Approach 1:
The system automatically extracts visual elements (colors, fonts, images, layout) from the publisher's own web page and uses them to generate matching advertising messages. This self-service approach eliminates the need for manual design expertise while maintaining visual consistency with the publisher's branding and aesthetic preferences.
Solution Approach 2:
The system creates advertising messages by copying visual elements directly from the publisher's existing web page. It extracts background colors, text colors, fonts, images, and layout patterns, then replicates these elements in the advertising message template, ensuring visual alignment without requiring manual recreation.
2Manufacturing precision
If rich advertising messages are created with specialized expertise, then the visual appeal and effectiveness of advertising messages are improved, but the time and effort required for creation increases
Solution Approach 1:
The system performs preliminary extraction of visual elements from the publisher's web page before the advertising message creation process. By pre-capturing colors, fonts, images, and layout patterns, the system eliminates repetitive manual work during message generation, significantly reducing creation time while maintaining visual quality.
Solution Approach 2:
The automated extraction and application of visual elements from the publisher's own page enables rapid generation of visually appealing advertising messages without requiring manual design input, reducing creation time from hours or days to minutes or seconds.
3Adaptability or versatility
If rich advertising messages are manually designed, then the customization and visual compatibility with publisher content are improved, but the accessibility to wider advertiser population deteriorates due to specialized expertise requirements
Solution Approach 1:
The system automatically adapts advertising messages to match each publisher's unique visual identity by extracting elements from their specific web pages. This self-customization capability eliminates the need for advertisers to have design expertise while ensuring each advertising message is visually tailored to its publisher's content and branding.
Solution Approach 2:
The system provides a universal solution that works for any publisher with a web page, regardless of the advertiser's expertise level. By automating the extraction and application of visual elements, the system makes rich advertising message creation accessible to a broad range of advertisers while maintaining customization for each publisher's unique content.
Data Source
AI summary
A facility for generating advertising messages is described. The facility receives a feed containing information describing each of a plurality of textual advertising messages. For each of the textual advertising messages described by the information contained by the received feed, irrespective of any user input, the facility identifies a web page associated with the textual advertising message; extracts visual content from the identified web page; and constructs an advertising message that contains the extracted visual content.