Automated Ad Message and Landing Page Generation

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Solution Overview

Problem

Constructing rich advertising messages and landing pages is costly and time-consuming, often resulting in inconsistent appearances and difficulty in tracking user interactions.

Innovation Solution

A software facility automatically generates rich advertising messages and associated landing pages by retrieving content from social media platforms, allowing users to customize previews and optimize for various devices, and tracks user interactions through instrumented links.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If professional web developers manually construct rich advertising messages and landing pages, then the quality and customization of advertising content is improved, but the cost, time, and talent requirements increase significantly

Engineering Contradiction:

Improveadvertising content qualityVSAvoidcontent creation time

Core Design Contradiction:

Manufacturing precisionVSLoss of time

Solution Approach 1:

The system automatically copies and extracts content from the advertiser's existing social media profiles (Facebook, Twitter, Instagram, LinkedIn) to generate advertising messages and landing pages. This copying approach preserves brand consistency and content quality while eliminating manual creation time and costs.

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The advertising message generation system serves itself by automatically retrieving content from social media platforms, generating ad creatives, and creating landing pages without human intervention. The system uses the advertiser's own existing content to build advertisements, making the entire process self-service oriented.

Inventive Principle:

Principle #25Self-service

2Adaptability or versatility

If professional developers create advertising messages and landing pages separately, then customization is improved, but consistency in appearance and branding deteriorates

Engineering Contradiction:

Improvecustomization capabilityVSAvoidbranding consistency

Core Design Contradiction:

Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The system performs multiple functions using a single unified process: it retrieves content from social media, generates advertising messages, creates landing pages, and ensures branding consistency across all deliverables. This multi-functional approach eliminates the fragmentation that occurs when different developers work separately.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system merges the previously separate tasks of advertising message creation and landing page development into a single automated workflow. By combining these functions and using the same source content for both, the system ensures consistent appearance and branding across all advertising materials.

Inventive Principle:

Principle #5Merging (Combining)

3Ease of operation

If manual tracking methods are used for user interactions, then implementation simplicity is improved, but tracking reliability and user behavior analysis capability deteriorates

Engineering Contradiction:

Improvetracking implementationVSAvoiduser interaction tracking

Core Design Contradiction:

Ease of operationVSReliability

Solution Approach 1:

The system replaces manual tracking methods with automated electronic tracking mechanisms. Instrumented links and pixels automatically capture user interactions, click-throughs, and conversion events, providing reliable data without requiring manual intervention or complex coordination between different teams.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

4Adaptability or versatility

If affordable advertising solutions are provided to wider range of advertisers, then market accessibility is improved, but the quality and professionalism of advertising content deteriorates

Engineering Contradiction:

Improveadvertiser accessibilityVSAvoidadvertising content quality

Core Design Contradiction:

Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The system allows any advertiser with social media presence to access professional-quality advertising content by automatically copying and leveraging their existing social media content. This eliminates the need for expensive human developers while maintaining quality through intelligent content extraction and assembly.

Inventive Principle:

Principle #26Copying

Data Source

PatentUS10482500B1Automatically generating both rich advertising messages and associated landing pages using social media platform content

Publication Date: 2019.11.19 2KDIRECT INC

AI summary

A facility for automatically generating an advertising message and an associated a landing page is described. The facility solicits from the user information relating to a company. The facility accesses a social media platform to identify the company having a presence on the social media platform with whom the solicited information is associated. The facility retrieves content from the identified company's presence on the social media platform. The facility uses this retrieved content to (1) construct the webpage for the identified company, and (2) construct and advertising message for the identified company containing a link to the constructed webpage.