Ad Meta Generation for Accurate Conversion Probability Prediction

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Solution Overview

Problem

Conventional methods struggle to accurately predict the final achievement of advertisements due to unstructured submission information from advertisers and the difficulty in extracting relevant features from advertisement creatives, leading to inefficiencies in determining distribution destinations.

Innovation Solution

An information processing apparatus generates meta information using text and image data from advertisements through generative AI models, combining text and image information to improve prediction accuracy of user conversion probabilities.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional methods use unstructured submission information from advertisers, then the system is simple to operate, but the prediction accuracy of conversion probabilities deteriorates

Engineering Contradiction:
Improveprediction accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces a generative AI model as an intermediary component that processes unstructured advertiser submission information and advertisement creative images into structured meta information. This mediator enables the system to maintain operational simplicity while achieving high prediction accuracy by automatically extracting and transforming relevant features from unstructured data sources.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces traditional manual feature extraction and structured data processing mechanisms with an AI-based automated system. The generative AI model substitutes for complex manual processing pipelines, enabling the system to handle unstructured information efficiently and achieve accurate conversion probability predictions without proportionally increasing system complexity.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If the system processes advertisement information individually, then the processing quality is high, but the processing time and cost increase

Engineering Contradiction:
Improveprocessing efficiencyVSAvoidprocessing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The patent implements batch prompting where the generative AI model processes multiple advertisement items simultaneously in advance, preparing meta information for all advertisements before the actual prediction process. This preliminary batch processing significantly reduces the time required for individual predictions while maintaining high processing quality through the AI model's comprehensive analysis capabilities.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses vectorization to create condensed representations (vectors) of advertisement information that capture essential features. By working with these compressed vector representations rather than processing full advertisement data individually, the system achieves fast and efficient predictions without sacrificing the quality of analysis, thereby improving productivity while reducing processing time.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS20260024109A1Information processing apparatus, information processing method, and non-transitory computer readable storage medium
Publication Date: 2026.01.22 LY CORP
  • US20260024109A1 patent drawing
  • US20260024109A1 patent drawing
  • US20260024109A1 patent drawing

AI summary

An information processing apparatus includes, a generation unit that generates meta information regarding an advertisement by using text information regarding the advertisement and image information regarding advertisement; and a prediction unit that predicts a conversion probability at which a user who has taken a predetermined action with respect to the advertisement will reach a predetermined conversion by using the meta information generated by the generation unit.