Ad Meta Generation for Accurate Conversion Probability Prediction
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional methods struggle to accurately predict the final achievement of advertisements due to unstructured submission information from advertisers and the difficulty in extracting relevant features from advertisement creatives, leading to inefficiencies in determining distribution destinations.
Innovation Solution
An information processing apparatus generates meta information using text and image data from advertisements through generative AI models, combining text and image information to improve prediction accuracy of user conversion probabilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional methods use unstructured submission information from advertisers, then the system is simple to operate, but the prediction accuracy of conversion probabilities deteriorates
Solution Approach 1:
The patent introduces a generative AI model as an intermediary component that processes unstructured advertiser submission information and advertisement creative images into structured meta information. This mediator enables the system to maintain operational simplicity while achieving high prediction accuracy by automatically extracting and transforming relevant features from unstructured data sources.
Solution Approach 2:
The patent replaces traditional manual feature extraction and structured data processing mechanisms with an AI-based automated system. The generative AI model substitutes for complex manual processing pipelines, enabling the system to handle unstructured information efficiently and achieve accurate conversion probability predictions without proportionally increasing system complexity.
2Productivity
If the system processes advertisement information individually, then the processing quality is high, but the processing time and cost increase
Solution Approach 1:
The patent implements batch prompting where the generative AI model processes multiple advertisement items simultaneously in advance, preparing meta information for all advertisements before the actual prediction process. This preliminary batch processing significantly reduces the time required for individual predictions while maintaining high processing quality through the AI model's comprehensive analysis capabilities.
Solution Approach 2:
The patent uses vectorization to create condensed representations (vectors) of advertisement information that capture essential features. By working with these compressed vector representations rather than processing full advertisement data individually, the system achieves fast and efficient predictions without sacrificing the quality of analysis, thereby improving productivity while reducing processing time.
Data Source
AI summary
An information processing apparatus includes, a generation unit that generates meta information regarding an advertisement by using text information regarding the advertisement and image information regarding advertisement; and a prediction unit that predicts a conversion probability at which a user who has taken a predetermined action with respect to the advertisement will reach a predetermined conversion by using the meta information generated by the generation unit.


