Ad Placement Logic for Same-Advertiser Visibility
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Solution Overview
Problem
Advertisers face challenges in securing and effectively utilizing limited advertisement frames on web pages, leading to inefficient ad placement and potential disadvantages due to undisplayed ads in competitive relations.
Innovation Solution
An information processing device and method that acquires keywords from web pages, selects and specifies display target advertisements, and determines additional ads from the same advertiser to be displayed based on predetermined conditions, such as competitive relations and ranking criteria, to optimize ad placement and utilization of advertisement frames.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple advertisements from the same advertiser are selected based on keyword matching, then the advertiser's visibility and engagement are improved, but the risk of displaying multiple ads from the same advertiser in the same view increases
Solution Approach 1:
The system applies different display rules to different advertisement frames based on their positions and contexts. By identifying the relationship between advertisement frames and controlling the display of ads from the same advertiser across different frames, the system optimizes local display quality while maintaining overall advertiser visibility.
2Device complexity
If advertisement frames are limited on web pages, then page layout simplicity is maintained, but advertiser opportunities to display multiple ads are reduced
Solution Approach 1:
The system enables limited advertisement frames to serve multiple functions by displaying different advertisements from the same advertiser across different frames based on keyword matching. This allows the frames to collectively provide comprehensive ad exposure while maintaining their individual structural simplicity.
Data Source
AI summary
An information providing device acquires a keyword specified from a page on which an advertisement display area used for displaying an advertisement is arranged, selects advertisements corresponding to the keyword from a storing means storing information of each of a plurality of advertisements as display target candidates, and specifies a display target advertisement to be displayed in the advertisement display area of the page from among the display target candidates. Then, the information providing device, in a case where the display target candidate that is not specified among the display target candidates of a same advertiser as that of the specified display target advertisement satisfies a predetermined condition, determines the display target candidate and the display target advertisement as display target advertisements to be displayed in the advertisement display area.