Automated Ad Placement and Adaptive Transfer in Broadcast Networks

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Solution Overview

Problem

The placement of advertising spots in broadcast networks is a complex, manual process that fails to maximize benefits for advertisers and broadcasters due to fragmented inventory, inefficient matchmaking, and lack of real-time adaptability, leading to unsold inventory and suboptimal ad delivery.

Innovation Solution

An automated system using a sidecar appliance and algorithms for real-time media delivery, which optimizes ad placement across multiple stations, allows for adaptive transfer of ad placements, and dynamically adjusts campaigns to ensure maximum inventory utilization and compliance with advertiser preferences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If automated algorithms are implemented for ad placement, then productivity and inventory fill rate improve, but device complexity increases

Engineering Contradiction:

Improveinventory fill rateVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces an automated ad placement system that acts as an intermediary between advertisers and broadcast inventory. This system uses algorithms to match ads with appropriate broadcast slots, eliminating manual placement processes and significantly improving inventory fill rates while managing complexity through automation.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces manual mechanical processes of ad placement with automated computational algorithms. The system automatically analyzes advertiser requirements, matches them with available broadcast inventory, and executes placements without human intervention, thereby improving productivity despite increased system complexity.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If real-time adaptive transfer is implemented, then adaptability improves, but device complexity increases

Engineering Contradiction:

Improvereal-time adaptabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements dynamic ad placement capabilities that allow the system to adapt in real-time to changing conditions. The automated algorithms can transfer ads between different broadcast slots dynamically based on inventory availability and advertiser preferences, providing real-time adaptability while managing complexity through systematic automation.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system incorporates feedback mechanisms that monitor broadcast inventory status and advertiser campaign performance in real-time. This feedback enables the automated algorithms to make adaptive decisions about ad placements and transfers, improving versatility while the systematic feedback loop manages complexity through structured information processing.

Inventive Principle:

Principle #23Feedback

3Device complexity

If manual placement processes are used, then device complexity is low, but productivity and inventory utilization deteriorate

Engineering Contradiction:

Improvesystem complexityVSAvoidinventory fill rate

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

The patent implements a self-service automated system that independently manages ad placement without requiring manual intervention. The algorithms automatically analyze inventory, match advertisers with appropriate slots, and execute placements, thereby improving productivity and inventory utilization while the system manages its own complexity through automation.

Inventive Principle:

Principle #25Self-service

4Device complexity

If fragmented inventory is not optimized, then device complexity is low, but loss of substance increases due to unsold inventory

Engineering Contradiction:

Improvesystem complexityVSAvoidunsold inventory

Core Design Contradiction:

Device complexityVSLoss of substance

Solution Approach 1:

The patent merges fragmented broadcast inventory from multiple sources into a unified pool that can be optimized collectively. The automated algorithms analyze and combine inventory data across different broadcast slots and time periods, enabling efficient matching of ads to inventory and reducing unsold inventory through systematic consolidation and optimization.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The system dynamically changes parameters such as ad placement timing, duration, and target slots based on inventory availability and advertiser requirements. This parameter optimization enables the system to maximize inventory utilization by adjusting placement strategies in real-time, thereby reducing unsold inventory while the systematic parameter management handles complexity.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS11200603B2Placement and adaptive transfer of advertising spots in a broadcast network

Publication Date: 2021.12.14 JELLI INC

AI summary

A new RFP specification is received for a new broadcast ad campaign. A placement is determined for a new broadcast ad in a suitable position within an ad network inventory based at least in part on the new RFP specification. A transfer of an existing placement for an existing broadcast ad campaign out of the suitable position to a newer position based at least in part on an existing RFP specification is determined.