Advertisement Distribution Policy Decoupling for Offline Flexibility
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Solution Overview
Problem
Existing advertisement distribution systems lack flexibility, requiring multiple content changes for different user groups and scenarios, and fail to allow users to select advertisement modes effectively, especially when content is used offline.
Innovation Solution
A method and system that allow service providers to receive application content, obtain advertisement distribution policies based on content description information, and present advertisements accordingly, enabling flexible and simple distribution of different advertisement modes to various users, including offline scenarios.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple application contents with different advertisement distribution modes are established for different users, then different advertisement distribution modes can be provided for different users, but the work of the service provider becomes complex
Solution Approach 1:
The patent segments the advertisement distribution control from the application content itself. Instead of creating multiple versions of content, the system separates the content (which remains unchanged) from the advertisement distribution policy (which varies by user). This is achieved through a policy association mechanism where different policies can be associated with the same content identifier, allowing flexible advertisement distribution without duplicating content.
Solution Approach 2:
The patent introduces an intermediary mechanism (policy association table or database) between the application content and the advertisement distribution policies. This intermediary layer allows the system to map multiple policies to a single content item, enabling the service provider to manage advertisement distribution flexibly without managing multiple content versions. The intermediary acts as a mediator that decouples content management from advertisement policy management.
2Adaptability or versatility
If the application content is changed to change advertisement distribution parameters, then the advertisement distribution position, time, and number can be adjusted, but the flexibility is poor and requires content modification
Solution Approach 1:
The patent extracts the advertisement distribution parameters from the application content itself. By separating the content from the advertisement policies, the system allows adjustment of distribution parameters (position, time, number) through policy modification alone, without touching the original content. This extraction enables flexible parameter changes while keeping the content intact and unchanged.
Solution Approach 2:
The patent implements a dynamic advertisement distribution system where policies can be changed without modifying the underlying content. The system allows real-time adjustment of advertisement parameters through policy updates, making the advertisement distribution dynamic and adaptable to changing requirements while maintaining content stability.
3Ease of operation
If the advertisement content is downloaded to local terminal for off-line execution, then the content can be used without network, but the service provider cannot select the advertisement distribution mode flexibly according to terminal or user situation
Solution Approach 1:
The patent applies preliminary action by allowing users to select and download advertisement distribution policies along with the application content for off-line use. The system pre-provides multiple policy options before the user needs to use the content offline, enabling users to choose appropriate policies in advance. This preliminary preparation maintains flexibility in advertisement distribution even when using content offline.
Solution Approach 2:
The patent uses copying by allowing users to copy or download the advertisement distribution policies along with the application content for off-line execution. Instead of requiring network connection for policy selection, the system enables users to copy the necessary policy information and use it locally. This copying mechanism maintains the flexibility of policy selection while enabling off-line usage.
Data Source
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AI summary
A method, a system, and a device for presenting an advertisement are provided. The method includes: receiving an application content sent by a service provider (SP); obtaining an advertisement distribution policy corresponding to the application content; and obtaining an advertisement according to the advertisement distribution policy, and presenting the advertisement. The advertisement distribution policy corresponding to the application content is obtained by receiving the application content sent by the SP, and the advertisement is obtained according to the advertisement distribution policy and then the advertisement is presented. When different advertisement distributions are intended to be realized in the application content, only a plurality of advertisement distribution policies needs to be established, instead of changing the application content itself Therefore, the advertisements can be presented flexibly and simply. In addition, as for an application content used off-fine by a user, flexible advertisement distribution modes can be selected by the user according to different situations.