Adaptive Advertisement Re-encoding for Seamless Playback
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Solution Overview
Problem
Existing advertisement processing and presentation technologies face delays and compatibility issues when integrating advertisements into program content streams, as they often require shutting down the program content stream, reconfiguring decoders, and resuming playback, leading to disruptions and poor user experience.
Innovation Solution
A computerized system determines encoding information of the program content stream, initiates re-encoding of advertisements to match the program content stream's format and timing, and enables seamless playback by switching the content source during program content stream playback, allowing smooth transition between program and advertisement content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content is encoded in a different format than program content stream, then advertisement can be delivered independently, but compatibility issues and processing delays occur
Solution Approach 1:
The system performs preliminary actions by determining encoding information of the program content stream before advertisement insertion, and pre-processes the advertisement content by re-encoding it to match the program stream format. This advance preparation eliminates compatibility issues during actual advertisement playback, resolving the contradiction between independent delivery and processing reliability.
2Ease of operation
If decoder is reconfigured for advertisement playback, then advertisement can be presented, but program content stream playback is disrupted
Solution Approach 1:
The system segments the content processing by creating a separate re-encoded advertisement stream that is independent from the original program content stream. The decoder processes advertisements as a distinct segment with its own encoding, allowing program playback to resume smoothly without disruption, thus resolving the contradiction between advertisement presentation and program continuity.
3Productivity
If program content stream is suspended for advertisement playback, then advertisement can be inserted, but playback delays occur
Solution Approach 1:
The system performs re-encoding of advertisement content in advance before the actual advertisement insertion point is reached. By determining encoding information and preparing the re-encoded advertisement stream preliminarily, the system eliminates playback delays that would otherwise occur when suspending the program content stream, thus resolving the contradiction between advertisement insertion efficiency and time loss.
Data Source
AI summary
Systems and methods for efficient processing and presentation of advertisement based on content re-encoding are provided. An example method includes receiving, by a receiving device, the program content stream and determining, by the receiving device, encoding information of the program content stream. The example method also includes determining timing for presenting a target advertisement, responsive to determining the timing for presenting the target advertisement, initiating re-encoding of content of the target advertisement to generate re-encoded advertisement content based on the encoding information, and enabling playback of the re-encoded advertisement content in accordance with the timing for presenting the target advertisement.