Advertisement Reaction Measurement Interface Segmentation
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Solution Overview
Problem
Current methods for measuring and reporting user reactions to advertisements on web pages are slow and ineffective, especially when the website owner does not control the advertisement content, limiting their ability to correlate user reactions with specific ads or web pages.
Innovation Solution
A system and method that includes a first element to solicit user reactions near the advertisement, a second element for further reactions displayed upon selection, and software to collect and report these reactions in a color-coded or multi-dimensional format, allowing real-time data access and analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If website owners use existing techniques to collect user reactions to advertisements, then user feedback can be obtained, but the correlation and analysis are slow and relatively ineffective
Solution Approach 1:
The patent segments the feedback collection process into multiple elements (first element for initial solicitation, second element for detailed feedback) and organizes reaction data into categorized segments (positive, negative, neutral reactions with specific characteristics). This segmentation enables more precise measurement of user reactions while maintaining efficient processing through structured data organization.
Solution Approach 2:
The patent implements a feedback mechanism where user reactions are collected, processed, and analyzed in real-time to provide immediate insights about advertisement effectiveness. The system continuously gathers feedback data and generates actionable analysis results, enabling rapid iteration and improvement of advertising content without sacrificing measurement precision.
2Adaptability or versatility
If website owners do not control the advertisement content, then advertisers can display their own advertisements, but website owners cannot correlate user reactions with specific ad content
Solution Approach 1:
The patent introduces an intermediary feedback collection mechanism that bridges the gap between independent advertisers and website owners. The first and second elements serve as intermediaries that collect user reactions directly associated with specific advertisement instances, enabling correlation of feedback data with ad content even when the website owner does not control the advertisement content itself.
Solution Approach 2:
The patent creates a digital representation or copy of the advertisement context within the feedback collection elements. The second element displays the advertisement or a substantial duplicate thereof, preserving the ad content information in a format that can be correlated with user reactions without requiring the website owner to control the original advertisement delivery.
3Ease of operation
If a single feedback element is used, then the interface is simple, but comprehensive user reactions cannot be effectively solicited
Solution Approach 1:
The patent divides the feedback collection into segmented elements: a first element for initial, simple user input and a second element for comprehensive, detailed feedback. This segmentation allows users to provide quick responses through the simple first element while enabling collection of extensive reaction data through the expanded second element when users choose to engage more deeply.
Solution Approach 2:
The patent implements a dynamic feedback system where the interface adapts based on user interaction. The first element serves as an entry point with simple interaction, and upon user selection, the system dynamically expands to the second element with comprehensive solicitation capabilities. This dynamic structure maintains ease of operation for all users while enabling complete data collection from engaged users.
Data Source
AI summary
In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.