Information Flow Ad Interaction via Real-Scene Interface
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Solution Overview
Problem
Information flow advertisements have a low click-through rate due to their simple interaction methods, which fail to engage users effectively.
Innovation Solution
An information flow advertisement-based interaction method that displays a real-scene interaction interface upon user interaction, allowing users to explore scene pictures of a physical building from different observation manners, enriching human-computer interaction and increasing engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional information flow advertisement with simple multimedia introduction is used, then the advertisement structure is simple and easy to implement, but the user interaction frequency is low and click-through rate is poor
Solution Approach 1:
The patent transforms the static advertisement interface into a dynamic real-scene interaction interface. When users interact with the advertisement, the system dynamically switches from a traditional multimedia introduction page to an immersive real-scene interaction page that allows users to explore the physical building environment, thereby increasing user engagement and click-through rate while maintaining implementation feasibility
Solution Approach 2:
The patent adds a new dimension of interaction by introducing real-scene interaction capabilities. Instead of merely displaying multimedia content in a flat 2D interface, the system creates a multi-dimensional interaction experience that combines traditional advertisement elements with immersive real-scene exploration, allowing users to observe scenes from different perspectives and significantly enhancing user engagement
2Device complexity
If traditional virtual store entry method is used, then the interaction process is simple, but the user engagement and interaction frequency are low
Solution Approach 1:
The system dynamically adjusts the interaction process based on user behavior. When users show interest in the advertisement, the system transitions from a simple virtual store entry flow to a more complex but engaging real-scene interaction mode, allowing users to explore the physical building environment interactively, thereby increasing user engagement without permanently complicating the interaction process
Solution Approach 2:
The patent nests the real-scene interaction interface within the traditional advertisement framework. The real-scene interaction functionality is embedded as a layered experience that activates upon user interaction, allowing the system to maintain the simplicity of the traditional advertisement structure while incorporating enhanced engagement features when needed
Data Source
AI summary
This application discloses an information flow advertisement-based interaction method and apparatus, a device, and a medium, and belongs to the field of human-computer interaction. The method includes: displaying an information flow interface of a first user account, the information flow interface including social content transmitted by at least one content publishing account (210); displaying, on the information flow interface, an information flow advertisement including a first display object (220); displaying, in response to receiving a first interaction operation, a real-scene interaction interface of a second display object associated with the first display object (230); and displaying, in response to receiving a second interaction operation, scene pictures of the second display object corresponding to different observation manners on the real-scene interaction interface, the scene pictures including recommended objects (240). According to the above solution, a click-through rate of the information flow advertisement is increased.