Ad Recognition via Feature Point Matching for TV Channels
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Solution Overview
Problem
Television advertisements often fail to effectively engage consumers as they lack mechanisms to provide immediate access to advertised products or services, leading to forgotten information and reduced consumer interaction with the advertised brands.
Innovation Solution
A system and method that identifies advertising content on mobile devices by recognizing feature points within images, matching them with a database, and providing users with associated channels containing information about the advertiser, such as URLs, phone numbers, or coupons, allowing for immediate connection with the brand during or after the advertisement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional television advertisements are used to inform consumers about products or services, then consumers can receive basic advertising information, but consumers will quickly forget the advertisement information without additional access mechanisms
Solution Approach 1:
The patent introduces an intermediary system consisting of a recognition server, database, and mobile device application that mediates between the television advertisement and the consumer. This intermediary captures images from the TV screen, recognizes advertising content through feature point matching, and provides persistent access to advertisement information through generated channels, thereby preventing information loss while maintaining a relatively simple user interface.
Solution Approach 2:
The system performs preliminary actions by pre-processing advertising content into a database of feature points and associated information before the actual advertisement plays. When the advertisement is displayed, the system has already prepared the recognition patterns and response channels, enabling rapid identification and information delivery without requiring complex real-time processing during the advertisement playback.
2Reliability
If consumers are expected to remember company information from television advertisements, then no additional system is needed, but advertisement effectiveness is reduced due to quick forgetting
Solution Approach 1:
The patent introduces an intermediary system consisting of a recognition server, database, and mobile device application that mediates between the television advertisement and the consumer. This intermediary captures images from the TV screen, recognizes advertising content through feature point matching, and provides persistent access to advertisement information through generated channels, thereby preventing information loss while maintaining a relatively simple user interface.
Solution Approach 2:
The system enables self-service by allowing consumers to automatically capture and process advertisement information through their mobile devices. The mobile application automatically captures images from the TV screen, sends them to the recognition server, and retrieves relevant information without requiring manual input from the consumer, thus improving reliability while keeping the user experience simple.
3Productivity
If advertising content is captured and processed through feature point recognition, then consumers can connect with advertised brands in real-time, but the system requires complex image processing and database matching operations
Solution Approach 1:
The system performs preliminary actions by pre-processing advertising content into a database of feature points and associated information before the actual advertisement plays. When the advertisement is displayed, the system has already prepared the recognition patterns and response channels, enabling rapid identification and information delivery without requiring complex real-time processing during the advertisement playback.
Solution Approach 2:
The patent replaces complex mechanical or manual information retrieval processes with automated optical and computational systems. Instead of manual tracking or complex mechanical search mechanisms, the system uses image capture, digital feature point extraction, and automated database matching to rapidly connect consumers with advertised brands, thereby improving productivity while managing system complexity through software-based solutions.
Data Source
AI summary
The disclosure includes a system and method for identifying advertising content and providing a user of a mobile device with a channel related to the advertising content. A recognition application receives advertising content comprising a series of frames, identifies images corresponding to the frames within the advertising content, identifies a first set of feature points from a first image of the advertising content, determines whether the first set of feature points matches a second set of feature points stored in a database, and in response to determining that the first set of feature points fails to match the second set of feature points, identifies the first image as being unique, indexes the first image and the first set of feature points and associates the first image with a channel.