Ad Display Request Routing for Faster Interactive Ad Delivery
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Solution Overview
Problem
The current speed of displaying advertisements in electronic devices is low, leading to a reduced probability of users entering advertisement landing pages and a lower conversion rate, affecting user experience and advertiser interests.
Innovation Solution
An advertisement display method that involves an electronic device sending a request to a first server for advertisement information, which then retrieves and displays advertisements from an advertisement server based on an advertising space ID, allowing for efficient display of advertisements, including VR/AR content, and simplifying installation processes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If advertisements are displayed using traditional methods in electronic devices, then the display process is simple, but the advertisement display speed is very low
Solution Approach 1:
The patent introduces an advertisement server as an intermediary component between the electronic device and the advertisement content. The server pre-processes and stores advertisement information, enabling fast retrieval and display on the electronic device without requiring complex local processing, thus improving display speed while maintaining system simplicity
Solution Approach 2:
The patent implements preliminary action by pre-fetching and caching advertisement information on the advertisement server before users actually view it. The system prepares advertisement content in advance based on predicted user behavior and device states, so that when display is needed, the content is already ready, significantly reducing display latency
2Productivity
If advertisement display speed is increased, then user experience is improved, but the system complexity increases
Solution Approach 1:
The patent segments the advertisement display system into distinct functional modules: an advertisement server for content management and delivery, a client application for requesting and receiving ads, and a display module for rendering. This segmentation allows each component to be optimized independently, improving overall efficiency without requiring the entire system to become complex
Solution Approach 2:
The patent creates a universal advertisement display framework that can handle multiple types of advertisements (image, video, interactive) through a single standardized interface. The system uses common data structures and communication protocols that work across different device types and advertisement formats, improving productivity while avoiding the complexity of multiple specialized systems
Data Source
AI summary
In an example method, after an electronic device sends a first request to a first server, the first server may obtain an advertisement from an advertisement server and send the advertisement to the electronic device, and the electronic device displays the advertisement.