Adaptive Digital Magazine Ad Resizing via Layer Segmentation
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Solution Overview
Problem
Conventional methods for resizing advertisements in digital magazines often obscure important information, making them less effective in engaging users across different devices with varying display areas and preferences.
Innovation Solution
A digital magazine server identifies foreground and background layers of advertisements, generates key frames based on display slot dimensions, and modifies these layers to preserve protected regions, ensuring that advertisements are resized while maintaining their informative and contextual value across different display sizes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional resizing methods are used to adapt advertisements to different display dimensions, then the advertisement can be displayed on various devices, but important information in the advertisement becomes obscured
Solution Approach 1:
The advertisement is divided into multiple layers (foreground layers and background layers) with different levels of importance. Foreground layers contain critical information that must be preserved, while background layers can be more aggressively resized or obscured. This segmentation allows the system to adapt the advertisement to different display dimensions while protecting important information from being obscured.
Solution Approach 2:
Different regions of the advertisement are assigned different quality priorities through protected regions. The system identifies and marks specific regions as protected, ensuring they maintain higher quality and are not obscured during resizing operations. This local quality approach allows critical information in protected regions to remain clear while other non-critical areas can be adapted to fit various display sizes.
2Adaptability or versatility
If the advertisement is resized to fit different display areas, then it can be presented across various devices, but the advertisement quality and information preservation deteriorate
Solution Approach 1:
The system performs preliminary analysis of the advertisement to identify foreground layers and protected regions before resizing occurs. By pre-identifying which areas contain critical information, the system can apply different resizing strategies to different layers, ensuring that important information maintains its reliability and clarity even when the overall advertisement is resized to fit various display devices.
Solution Approach 2:
The advertisement presentation is made dynamic through layer-based resizing. Instead of uniformly resizing the entire advertisement, the system dynamically adjusts different layers independently based on the target display dimensions and protected region specifications. This dynamic approach allows the advertisement to adapt reliably to various display sizes while preserving the integrity of critical information in protected regions.
Data Source
AI summary
A digital magazine server separates an advertisement received for presentation to one or more digital magazine server users into a plurality of layers, each including one or more elements of the advertisement. For example, one or more foreground layers and one or more background layers of an advertisement are identified. By modifying elements included in different layers, modified advertisements associated with different display sizes are generated and associated with the display sizes. When presenting the advertisement to a user, the digital magazine server determines a size of a slot in which the advertisement is to be presented and retrieves a modified advertisement associated with the size of the slot for presentation to the user.