Ad Selection via 3D Display Element Positioning
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Solution Overview
Problem
Advertisers face challenges in effectively targeting and engaging their target market with advertising content, particularly in online environments where existing systems lack efficiency in selecting relevant advertising content based on multiple user interactions and data sources.
Innovation Solution
A system and method utilizing a three-dimensional graphical display with independent display elements and an advertisement module that analyzes data from multiple sources to select and display targeted advertising content, incorporating pattern recognition and user settings to optimize relevance and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising content is selected based on single-source data, then the system complexity is reduced, but the relevance and engagement of advertising content deteriorates
Solution Approach 1:
The patent combines multiple data sources (user profile data, content data, interaction data) into a unified advertising selection system. The advertisement selection module integrates information from various sources to make comprehensive advertising decisions, thereby improving relevance while managing complexity through structured integration rather than simple aggregation.
Solution Approach 2:
The system employs a multi-functional advertisement selection module that handles multiple tasks: analyzing user profiles, processing content information, evaluating interactions, and selecting appropriate advertisements. This universal module approach improves relevance through comprehensive data processing while avoiding the complexity of separate specialized systems for each function.
2Reliability
If multiple data sources are analyzed for advertising selection, then the relevance of advertising content improves, but the processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-processing and storing user profile data, content metadata, and interaction histories before advertising selection is needed. This allows the advertisement selection module to quickly query and analyze relevant information without processing entire datasets from scratch, thereby reducing real-time processing time while maintaining comprehensive data analysis for high relevance.
Solution Approach 2:
The patent applies local quality by focusing analysis on specific data portions most relevant to each advertising decision context. Rather than uniformly processing all data from all sources, the system identifies and analyzes only the pertinent local data elements (e.g., specific user preferences, content categories, interaction patterns) for each advertising selection instance, reducing processing time while maintaining high relevance through targeted analysis.
3Ease of operation
If advertising content is displayed separately from display elements, then the user interface clarity improves, but the engagement opportunity with advertising content decreases
Solution Approach 1:
The system segments the display interface into distinct regions: independent display elements for primary content and separate advertisement windows for advertising content. This segmentation maintains user interface clarity by preventing advertising from interfering with primary content display, while simultaneously creating dedicated engagement opportunities through the separate advertisement windows that can be interacted with without compromising the main display experience.
Data Source
AI summary
A method includes receiving data for an object at a computing device. The method includes sending a representation of the object from the computing device to a display device coupled to the computing device. The object includes a first display element in a featured position and a second display element. The method includes selecting advertising content with a processor of the computing device based on first information retrieved from the data that is associated with the first display element, based on second information retrieved from the data that is associated with the second display element, and based on a first location in the representation of the first display element relative to a second location in the representation of the second display element. The method also includes sending the advertising content from the computing device to the display device for display in an advertising window.