Ad Selection Unit for Variable-Space Display Optimization
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Solution Overview
Problem
Conventional advertisement display systems are unable to handle advertisements of different sizes effectively, as they assume all advertisements are submitted in the same size, limiting flexibility in display space utilization.
Innovation Solution
An advertisement choosing device and method that selects advertisements to fit within a predetermined display space by considering the total size or playback time of multiple advertisements, allowing for flexible display of various-sized ads and optimizing click rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional advertisement display systems assume all advertisements are submitted in the same size, then the system structure is simple, but the system cannot handle advertisements of different sizes effectively
Solution Approach 1:
The patent applies parameter changes by storing multiple size parameters for advertisements (original size, reduced size, aspect ratio) and dynamically selecting appropriate sizes based on display space constraints. The advertisement choosing unit varies the displayed size parameter depending on the available space, allowing the system to handle diverse advertisement formats without structural complexity
Solution Approach 2:
The advertisement storing unit is designed to universally store advertisements with various size parameters, and the advertisement choosing unit functions as a multi-functional selector that can handle different size requirements. This universal approach allows the same system structure to accommodate advertisements of any size while maintaining simplicity
2Area of stationary object
If multiple reduced-size advertisements are displayed in divided areas, then display space utilization improves, but the system cannot handle advertisements with free size determination by designers
Solution Approach 1:
The patent implements dynamics by making the advertisement size selection adaptive rather than static. The advertisement choosing unit dynamically calculates which advertisements fit within the display space by comparing stored size parameters against available space, and selectively displays advertisements based on real-time space availability. This dynamic approach allows both space optimization and designer freedom
Solution Approach 2:
The patent applies segmentation by dividing the advertisement selection process into discrete steps: storing size parameters, calculating available space, comparing dimensions, and selecting fitting advertisements. This segmented approach enables systematic handling of various-sized ads while optimizing display space utilization through methodical evaluation
3Reliability
If advertisements are selected based on content matching or search keywords, then advertising effectiveness improves, but the system cannot optimize click rates when display space is limited
Solution Approach 1:
The patent implements feedback by using click rate information as a selection criterion. The advertisement choosing unit receives feedback about click rates for different advertisements and uses this information to prioritize which advertisements to display within the available space. This feedback mechanism ensures both advertising effectiveness and click rate optimization work together
Data Source
AI summary
An advertisement choosing device chooses an advertisement to be displayed in a display space of a predetermined size. The advertisement choosing device includes an advertisement storing unit and an advertisement choosing unit. The advertisement storing unit stores therein sizes of multiple advertisements of various sizes. The advertisement choosing unit chooses, from among the multiple advertisements, one or more advertisements whose total size is equal to or less than the size of the display space as the advertisement to be displayed in the display space.