Advertisement Server Activation Signal Handling

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Solution Overview

Problem

Existing methods for providing advertisements on smart terminals require users to activate the display unit, limiting functionality and not allowing for time-specific or user-preferred advertisements, and do not facilitate reward sharing with acquaintances.

Innovation Solution

A method and server system that provides advertisements by receiving activation signals from smart terminals, offering time-specific and user-preferred content, and allowing reward sharing with acquaintances through an advertisement-providing application, enabling users to view ads by simply pressing an activation button without executing the application separately.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If an application is executed to provide advertisements on smart terminals, then advertisement functionality is enabled, but user operation complexity increases and other terminal functions cannot be used simultaneously

Engineering Contradiction:
Improveadvertisement provision capabilityVSAvoiduser operation complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent merges the advertisement provision function with the terminal's existing activation operation. When the terminal is activated, the advertisement application automatically executes and displays advertisements without requiring separate user actions. This combines multiple functions (terminal activation and advertisement viewing) into a single operation, resolving the contradiction between enabling advertisement functionality and maintaining ease of operation.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The terminal activation operation serves dual purposes: it activates the terminal for general use and simultaneously triggers the advertisement application. This multi-functionality approach allows the same operation to fulfill both terminal activation needs and advertisement provision needs, eliminating the need for separate application execution and enabling other terminal functions to be used afterward.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If a separate application execution is required to view advertisements, then advertisement content can be displayed, but user time and operational steps increase

Engineering Contradiction:
Improveadvertisement exposureVSAvoidtime to view advertisement
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The advertisement application is pre-configured to execute automatically upon terminal activation. The system prepares the advertisement delivery mechanism in advance so that when the terminal is activated, the advertisement is immediately displayed without requiring the user to manually launch the application. This preliminary setup eliminates the time loss associated with separate application execution.

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If advertisements are provided through dedicated application execution, then advertisement delivery is enabled, but device complexity increases

Engineering Contradiction:
Improveadvertisement delivery functionVSAvoidsystem operation complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The advertisement system operates autonomously by detecting the terminal activation state and automatically executing the advertisement application. The system serves itself by using the terminal's own activation signal as the trigger for advertisement delivery, eliminating the need for complex separate control mechanisms and reducing overall device complexity while maintaining advertisement delivery functionality.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11410193B2Method for providing advertisement and server therefor
Publication Date: 2022.08.09 FIRSTFACE
  • US11410193B2 patent drawing
  • US11410193B2 patent drawing
  • US11410193B2 patent drawing

AI summary

According to one example of the present invention, provided is a method for allowing an advertisement-providing server connected to a user terminal to provide an advertisement through an advertisement-providing application installed on the user terminal, the method comprising the steps of: (a) receiving, from the user terminal, an activation-requesting signal for making a request to change the state of a display part of the user terminal from being off to being on; (b) providing the advertisement to the display part according to the activation-requesting signal; (c) receiving, from the user terminal to which the advertisement is provided, an advertisement content-requesting signal for making a request to provide advertisement content associated with the advertisement; (d) if receiving the advertisement content-requesting signal, providing the advertisement content to the user terminal; and (e) accumulating, for the user terminal, a first reward according to the activation-requesting signal and a second reward according to the advertisement content-requesting signal.