Advertisement Server IC Chip User Engagement Verification
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Solution Overview
Problem
Existing advertisement systems lack the ability to confirm user engagement with advertisement moving images, hindering the effectiveness of advertising and the ability to provide compensation to users for viewing these ads.
Innovation Solution
An advertisement server and user terminal system that utilizes an IC chip with ID information to verify user connection during advertisement playback, allowing for the confirmation of user engagement and subsequent compensation through an electronic money system.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisement moving images are distributed through the Internet using IT technologies, then advertising cost is reduced, but the ability to confirm user engagement is lost
Solution Approach 1:
An IC chip is introduced as an intermediary device between the user terminal and the advertisement server. The IC chip stores ID information that is transmitted to the server, serving as a mediator that enables user identification and engagement tracking in the digital distribution system without requiring complex infrastructure changes.
Solution Approach 2:
The system implements feedback by having the user terminal transmit ID information from the IC chip back to the advertisement server during advertisement playback. This feedback mechanism allows the server to confirm which users are viewing which advertisements, enabling engagement verification and compensation distribution.
2Measurement precision
If IC chip connection confirmation is implemented during advertisement playback, then user engagement can be confirmed, but system complexity increases
Solution Approach 1:
The user terminal automatically performs the connection confirmation function by monitoring whether the IC chip is connected during advertisement playback. The terminal uses its own resources to read the ID information from the IC chip and transmit it to the server, eliminating the need for additional dedicated confirmation devices or complex server-side verification mechanisms.
3Loss of information
If ID information is transmitted from IC chip to advertisement server, then user identification is enabled, but communication overhead increases
Solution Approach 1:
The IC chip stores ID information in advance, prepared for future transmission. When the user views an advertisement, the pre-stored ID is immediately available for transmission to the server, eliminating the need for real-time data generation or complex authentication processes during the advertisement playback.
Data Source
AI summary
When a user accesses an advertisement site by a browser unit and requests transmission of the advertisement moving image, an advertisement server requests the user to connect an electronic money card to a reader/writer. The advertisement server can communicate with the electronic money card via the browser unit. Thus, the advertisement server reads an electronic money functional unit ID which is ID information of the electronic money card from the electronic money card to store it therein, and further transmits to the user terminal moving image data of the advertisement moving image stored in the advertisement moving image database. While the user terminal is reproducing the advertisement moving image, the advertisement server accesses the electronic money card through the browser unit for every given interval, and confirms that the electronic money card is connected to the reader/writer.