Ad Server Keyword Matching for Web Page Relevance
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Electronic advertising in the Internet marketplace faces challenges due to the lack of technological competence among participants, requiring improved systems and methods to effectively serve relevant advertisements to web pages based on their content.
Innovation Solution
A computer-implemented method that receives requests for electronic advertisements, identifies relevant ads by accessing keywords on a web page, and communicates these ads to the page for display, utilizing an ad server that manages relationships between advertisers and publishers through software components like easy link and ad tracking systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual advertising methods are used in electronic commerce, then participants can access information without surveys, but technological competence requirements increase and system complexity worsens
Solution Approach 1:
The patent introduces an ad server as an intermediary component that manages the complexity of electronic advertising infrastructure. The ad server handles keyword extraction, advertisement matching, and delivery coordination, shielding participants from the underlying technological complexity while maintaining high information gathering efficiency through automated processes
2Loss of time
If electronic advertising systems are implemented, then manpower costs and delays are reduced, but the need for sophisticated ad serving systems increases complexity
Solution Approach 1:
The system performs preliminary actions by pre-establishing affiliate relationships between advertisers and publishers, and by maintaining ready-to-serve advertisement inventories in the ad server. When a web page is accessed, the system quickly matches keywords with pre-approved advertisements from affiliated advertisers, eliminating deployment delays without requiring complex real-time negotiation or matching infrastructure
Solution Approach 2:
The ad serving system operates autonomously by automatically extracting keywords from web page content, matching them with relevant advertisements from the ad server, and delivering the matched ads without human intervention. This self-service capability reduces manpower costs while the modular architecture manages system complexity through automated routine operations
3Reliability
If relevant advertisements are targeted to web page content, then advertising effectiveness improves, but the need for keyword analysis and matching increases system complexity
Solution Approach 1:
The patent replaces manual keyword analysis and advertisement matching with automated computational processes. The ad server systematically extracts keywords from web page content using text processing algorithms and automatically matches them with advertisement keywords in the database, ensuring advertising relevance through consistent rule-based matching rather than manual evaluation
Solution Approach 2:
The system segments the advertising process into distinct modular components: web page content analysis, keyword extraction, keyword matching against advertisement database, and ad selection. This segmentation allows each component to be independently optimized and managed, reducing overall system complexity while maintaining high advertising relevance through systematic processing
Data Source
AI summary
The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above.