Advertisement Server User Identification via Tracking Identifiers
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Solution Overview
Problem
There is no efficient method to identify telecommunication users who have watched advertisements on set top boxes, preventing advertisers from performing targeted marketing based on viewed content.
Innovation Solution
A method and system involving an advertisement server that provides advertisements via specific carriers, determines if a telecommunication device has seen an advertisement by tracking location and duration, and uses an advertising identifier to perform targeted marketing operations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisements are provided via set top boxes, then advertisement delivery is achieved, but user identification for targeted marketing is lost
Solution Approach 1:
The patent introduces an advertisement identifier as an intermediary element that bridges the gap between advertisement delivery and user identification. This identifier is embedded in the advertisement data and transmitted through the set top box to the user terminal, enabling indirect user identification without directly exposing sensitive user information. The identifier acts as a mediator that allows marketing personnel to track and identify users who have viewed advertisements while maintaining a layer of abstraction and privacy protection.
2Adaptability or versatility
If advertisement viewing is tracked, then marketing targeting is enabled, but system complexity increases
Solution Approach 1:
The patent segments the advertisement system into distinct functional modules: advertisement provision units, identifier embedding units, transmission units, and identification units. Each module performs a specific function - the advertisement provision unit delivers ads, the identifier embedding unit inserts tracking identifiers, the transmission unit sends data to user terminals, and the identification unit retrieves and processes identifiers. This segmentation allows the complex task of advertisement tracking and user identification to be divided into manageable, independent components that can be implemented and maintained separately.
3Measurement precision
If advertising identifiers are collected and stored, then user tracking is improved, but data management complexity increases
Solution Approach 1:
The patent uses advertising identifiers as simplified copies or representations of user viewing behavior rather than storing complete user profiles or detailed viewing data. Instead of managing complex user data structures, the system creates and manages lightweight identifier strings that uniquely represent advertisement viewing events. These identifier copies can be easily stored, transmitted, and processed, providing accurate user tracking information while minimizing data management complexity.
Data Source
AI summary
The disclosure provides a method for performing marketing to a telecommunication device and an advertisement server. The method includes: providing a specific advertisement via a specific advertisement carrier, wherein the specific advertisement carrier is disposed at a specific address; in response to determining a specific telecommunication user of a specific telecommunication device has seen the specific advertisement, obtaining an advertising identifier corresponding to the specific telecommunication device; and performing a marketing operation to the specific telecommunication device based on the advertising identifier corresponding to the specific telecommunication device.