Advertisement Information Sharing System Using Browsing History Collation
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Solution Overview
Problem
Existing advertisement publishing systems on the Internet fail to effectively draw reader attention and encourage utilization of advertisements, as they are often perceived as obstacles rather than engaging content, and require time-consuming individual contracts and setup processes for publishers.
Innovation Solution
An advertisement information sharing system that includes a contributor terminal, user terminal, and server, which records browsing history and connects contributors with users, allowing for easy advertisement contribution and utilization by eliminating the need for individual contracts and optimizing advertisement display based on user interest and behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If affiliate marketing is used to insert advertisements on personal homepages or blogs, then advertisement publication becomes accessible to individuals, but the advertisements are not effectively propagated because the contents lack attracting force
Solution Approach 1:
The invention introduces a homepage providing user as an intermediary between advertisers and end users. This intermediary has attracting force and can effectively propagate advertisements to many users, solving the problem of ineffective propagation while maintaining individual advertisement publication accessibility
Solution Approach 2:
The invention merges the functions of advertisement publication and content creation with attracting force into a single system. By combining these functions, the system achieves both individual advertisement accessibility and effective propagation through the homepage providing user's attracting force
2Reliability
If individual contracts with advertisers and link insertion methods are required, then advertisement insertion can be controlled, but the complexity and time required for new advertisers becomes a large obstacle
Solution Approach 1:
The invention enables self-service advertisement insertion through a registration system where advertisers automatically receive access rights and can insert advertisements without individual contracts. The system automatically manages the relationship between advertisers, homepage providing users, and advertisement links
Solution Approach 2:
The invention creates a universal advertisement insertion system that works across multiple homepages and users through centralized management. The advertisement management server provides universal access control and link management functions that work with any registered homepage providing user
3Ease of operation
If advertisements are simply displayed on web pages, then advertisement insertion is easy, but readers perceive them as obstacles and do not positively browse or utilize them
Solution Approach 1:
The invention applies local quality by providing different advertisement experiences based on user behavior. Frequently browsing users receive special privileges such as discount coupons or free samples, making the advertisement experience locally optimized for each user segment
Data Source
AI summary
The object of the present invention is to provide an advertisement information sharing system which allows anyone to easily carry out a manuscript publication of an article with an advertisement added thereto and by presenting such an advertisement as to draw attention of readers of the article, makes it possible to accelerate the manuscript publication of the advertisement article by the contributor and the browsing and utilization of the advertisement by the readers.The advertisement information sharing system is provided with a contributor terminal for outputting an article with an advertisement added thereto, a user terminal for outputting user information and an advertisement information sharing server. The advertisement information sharing server records browsing history information having contributor information of an advertisement added article that is published to users having relevant information indicating connections between the contributor and a user, and browsed by the user and advertisement specifying information for specifying an advertisement added to the advertisement added article. The advertisement information sharing server comprises a manuscript publication means which adds the advertisement information relating to the advertisement target to the article information containing the contents relating to the advertisement target inputted from the contributor terminal so as to record the resulting information as an advertisement added article; a history collation means for carrying out a collating process with the browsing history information of the user, by utilizing the advertisement specifying information inputted in association with the user information; and an addition means in which when the authentication is confirmed by the history collation means, an advertisement utilization privilege is added to the privilege information of the user and the contributor described in the browsing history information. And the advertisement specifying information is associated with the user information in a corresponding store presented based upon the advertisement information of the target advertisement added article, and outputted to the advertisement information sharing server in association with the user information from the user terminal or a store terminal installed in the corresponding store.