Ad Skip Confirmation Screen for Recorded TV Playback
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Solution Overview
Problem
Users miss interesting commercials when skipping them during recorded video playback, as they do not know which commercials are being skipped and have no mechanism to selectively view or confirm the ads they want to watch.
Innovation Solution
A system that uses a player device to request and prefetch advertisement identity banners when approaching ad markers in a video stream, allowing users to confirm or decline watching each commercial, and if declined, replaces the commercial with an auxiliary media object, enabling users to choose which ads to view.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If users use fast-forwarding or skipping technology to omit commercials during playback, then users can watch video content more efficiently, but users may miss commercials of particular interest and have no way to know which commercials were skipped
Solution Approach 1:
The patent introduces an intermediary system that intercepts skipped commercial content and transforms it into auxiliary media objects (such as still images or condensed summaries) that are then presented to the user. This intermediary mechanism allows users to efficiently skip commercials while still receiving essential commercial information, resolving the contradiction between playback efficiency and information loss.
Solution Approach 2:
The system creates simplified copies or representations of the original commercial content (auxiliary media objects) that capture the essential information. These copies are then presented to users instead of the full commercials, allowing users to review commercial content without watching the complete advertisement, thus maintaining efficiency while preventing information loss.
2Loss of information
If users are provided with detailed information about skipped commercials, then users can make informed decisions about which commercials to watch, but the system complexity increases
Solution Approach 1:
The system extracts only the most essential and relevant information from the full commercial content to create auxiliary media objects. By taking out only the critical elements (such as key product information or compelling visual moments) rather than presenting the entire commercial, the system provides sufficient information for user decision-making while avoiding the complexity of managing and presenting complete commercial content.
3Reliability
If advertisers want to present their product even when commercials are skipped, then advertising effectiveness can be maintained, but the user experience may be degraded with additional prompts or interruptions
Solution Approach 1:
The system uses lightweight, simplified auxiliary media objects that serve as disposable representations of commercial content. These objects are quickly presented to users and can be easily dismissed or reviewed, providing advertising delivery without requiring users to engage with lengthy or intrusive content. The auxiliary objects are designed to be brief and non-intrusive, maintaining user experience while ensuring advertising effectiveness.
Data Source
AI summary
A method for operating a programming receiver is provided. The method displays, by the programming receiver, a sequence of recorded video content comprising a video presentation and a plurality of segments of interstitial content; receives, at the programming receiver, a command to skip one of the plurality of segments of interstitial content; and presents a screen comprising a picture advertisement for the one of the plurality of segments of interstitial content, the screen requesting confirmation to skip the one of the plurality of segments of interstitial content in the sequence.