Automated Ad Slot Reassignment Across Media Providers
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Solution Overview
Problem
The existing processes for buying and selling advertisement spots across multiple media content providers are manual, complex, and inefficient, requiring significant time and computing resources, and often result in advertisers being unable to ensure their ads appear in desired time slots across multiple platforms.
Innovation Solution
A computer-implemented system and method that automates the assignment of advertisement spots across multiple media content providers by prioritizing and reassigning slots based on priority scores, time periods, and geographic regions, allowing for seamless placement across multiple platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual processes are used for buying and selling advertisement spots across multiple media content providers, then flexibility in negotiation is maintained, but the process becomes complex and inefficient, requiring significant time and computing resources
Solution Approach 1:
The patent introduces an intermediary system that acts as a mediator between advertisers and media content providers. This system automatically manages advertisement spot assignments across multiple providers, handling the complexity of coordinating schedules, priorities, and reassignments. The intermediary translates manual negotiation requirements into automated algorithmic decisions, reducing operational complexity while maintaining flexibility through configurable priority scores and reassignment rules.
2Reliability
If multiple media content providers are coordinated manually, then individual provider requirements can be met, but the time and computing resources required increase significantly
Solution Approach 1:
The system performs preliminary actions by pre-establishing priority scores for different media content providers and advertisement spots before actual assignment occurs. This preliminary configuration allows the automated system to quickly make reliable assignments without time-consuming manual coordination during execution. The priority scores are set in advance based on provider requirements and advertiser preferences, enabling rapid yet reliable slot assignments across multiple providers.
Solution Approach 2:
The system implements self-service mechanisms where the automated assignment algorithm independently handles coordination between multiple media content providers without requiring continuous manual intervention. The system monitors slot availability, performs reassignments when needed, and manages conflicts autonomously based on pre-configured priorities, significantly reducing the time and resources required for multi-provider coordination while maintaining reliable assignments.
3Productivity
If advertisement spots are assigned without automated reassignment capability, then simple assignment processes are used, but advertisers cannot ensure their ads appear in desired time slots across multiple platforms
Solution Approach 1:
The patent implements dynamic reassignment capabilities that allow the system to adapt advertisement spot assignments in real-time based on changing conditions. When slots become unavailable or conflicts arise, the system automatically reassigns advertisements to alternative slots across different media content providers while maintaining productivity goals. This dynamic approach balances automation level with operational efficiency, using automated algorithms for reassignment decisions while allowing manual override when necessary.
Data Source
AI summary
Systems, methods, and articles for assigning content, such as advertisements, to similar content breaks, such as advertisement placement opportunities, across multiple content providers. The systems disclosed herein automatically identify similar advertisement placement opportunities, such as advertisement placement opportunities occurring at the same time, across a plurality of media content providers, and assign an indicated advertisement spot to as many of the identified advertisement placement opportunities as possible. This is achieved by re-assigning advertisement spots which are already assigned to a slot in one of the advertisement placement opportunities to another slot in order to allow the indicated advertisement spot to be assigned to the slot.