Advertising Space Switching for Search-Matched Ad Display
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Solution Overview
Problem
In advertising systems, the value of advertising content varies with search conditions, leading to wasted user operations and ineffective use of advertising space when there is a lack of stock or mismatch between user search criteria and available transaction targets.
Innovation Solution
An information processing device and method that determines whether display conditions are met for advertising content on a first advertising space, switching to a second space displaying content from a winning bidder based on bid information if conditions are not satisfied, ensuring effective use of advertising space.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising content is displayed on a priority advertising space based on contract, then the advertiser can guarantee display during the contract period, but the advertising space cannot be effectively used when display conditions are not satisfied (e.g., no stock or mismatch with user search criteria)
Solution Approach 1:
The advertising space assignment is made dynamic by switching between guaranteed display mode and bid-based display mode based on real-time satisfaction of display conditions. When conditions are not met, the system dynamically reassigns the space to advertisers whose content better matches current user search conditions, optimizing both reliability and productivity.
Solution Approach 2:
The system changes the parameter of advertising space assignment from static (guaranteed for contract period) to conditional (based on real-time satisfaction of display conditions). This allows the same space to serve different advertisers based on current market conditions, user behavior, and product availability.
2Productivity
If advertising content is displayed without checking display conditions, then the advertising space is continuously utilized, but users experience wasted operations when the advertised transaction target is unavailable or does not match their search criteria
Solution Approach 1:
The system performs preliminary checking of display conditions (stock availability, match with user search criteria) before displaying advertising content. This preliminary action prevents users from encountering unavailable products or mismatched content, eliminating wasted operations while maintaining high advertising space utilization.
Solution Approach 2:
The system continuously monitors display conditions including user search criteria and product availability, using this feedback to determine whether to display the contracted advertiser's content or switch to bid-based content. This feedback mechanism ensures that advertising content always matches user needs, reducing wasted user operations.
3Productivity
If the system switches to bid-based advertising when display conditions are not satisfied, then advertising space utilization is improved, but the system complexity increases due to condition determination and space switching mechanisms
Solution Approach 1:
The advertising space management is segmented into distinct functional modules: a determination module that checks display conditions, a switching module that transitions between guaranteed and bid-based modes, and a bid processing module that handles competitive bidding. This segmentation manages complexity by creating independent, manageable components with clear interfaces.
Data Source
AI summary
AN information providing server SA determines whether a display condition is satisfied, the display condition being a condition for displaying advertising content of a specific advertiser on a first advertising space which is set on a medium that can be displayed on a terminal. And then, the information providing server SA switches, in a case where the display condition is not satisfied, the first advertising space to a second advertising space to display advertising content of an advertiser who wins a bid on the basis of bid information.