Ad Splice Verification Using Tagged Media and Remote Probes
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Solution Overview
Problem
Current methods for verifying advertisement placement in live/linear television networks are time-consuming and prone to errors, leading to significant revenue loss and inefficiencies due to incorrect or missed ad splices, particularly in network configurations that are not aligned with local market requirements.
Innovation Solution
A real-time advertisement verification system that electronically tags advertisements with identifiers, uses remote probes to capture and verify splicing, and a centralized system to ensure correct placement, enabling both electronic and manual review of ad splices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If manual spot checking is used for network configuration and ad splicing verification, then device complexity is reduced, but productivity is significantly reduced and time consumption increases
Solution Approach 1:
The patent introduces an intermediary verification system that acts as a mediator between the ad-splicer and the content delivery network. This verification system intercepts and analyzes ad-splice operations without disrupting the existing network infrastructure, enabling automated verification while maintaining system simplicity.
Solution Approach 2:
The verification system creates copies of ad-splice signals and content streams for analysis. By copying the ad-splice insertion points and comparing them against expected configurations, the system achieves automated verification without modifying the original content flow or requiring changes to the primary delivery infrastructure.
2Measurement precision
If expensive video quality analysis systems are deployed, then measurement precision is improved, but device complexity and cost increase significantly
Solution Approach 1:
The patent extracts only the essential verification functions from complex video quality analysis systems. Instead of deploying full-featured expensive systems, the solution extracts and implements only the specific ad-splice verification capabilities needed, such as detecting splice points and validating ad content, thereby reducing complexity while maintaining verification accuracy.
Solution Approach 2:
The verification system uses cost-effective, specialized components rather than expensive general-purpose video quality analysis systems. The solution employs affordable signal analysis tools and simple comparison logic that can be quickly deployed and replaced, achieving verification accuracy without the high cost and complexity of commercial video quality systems.
3Manufacturing precision
If ad-splice configuration is manually aligned with each edge network location, then manufacturing precision is improved, but productivity is reduced and time consumption increases
Solution Approach 1:
The patent implements preliminary action by pre-configuring ad-splice parameters and expected splice points before deployment to edge network locations. The verification system compares actual splices against these pre-established expectations, enabling automated precision alignment without requiring manual configuration at each location, thereby maintaining manufacturing precision while dramatically improving productivity.
Solution Approach 2:
The verification system provides continuous feedback by monitoring ad-splice operations at edge network locations and comparing them against expected configurations. This real-time feedback mechanism automatically detects and reports alignment errors, enabling precise configuration without manual intervention at each location and allowing for rapid correction of any deviations from the expected ad-splice timing and content.
Data Source
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AI summary
Methods, systems, and computer readable media can be operable to facilitate real-time advertisement verification. Advertisement media may be tagged with one or more tag identifiers. One or more remote probes may retrieve tag identifier(s) from advertisement media and output tag information to a centralized verification system. The centralized verification system may compare tag information retrieved from remote probes to expected advertisement placement parameters. The centralized verification system may verify that appropriate advertisement media has been spliced into expected channels or streams. When a splicing error has been detected, the centralized verification system may initiate changes to correct the splicing error.