Dynamic Advertisement Spot Allocation in Media Broadcasting
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Solution Overview
Problem
Current systems for managing broadcast media inventory struggle to dynamically adjust allocations between local and general advertisement content, leading to unrealized advertising revenue due to labor-intensive prediction methods and inefficient handling of under-filled spot blocks.
Innovation Solution
A media broadcasting system that includes a mechanism for dynamic allocation of inventory between local and general advertisement content, using a traffic and billing system to communicate with an external advertising system, allowing for real-time adjustments and near-real-time filling of under-filled spot blocks, and prioritizing revenue realization through rules-based processes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If labor-intensive prediction methods are used to allocate advertisement spots, then allocation accuracy may be improved, but productivity and revenue realization deteriorate
Solution Approach 1:
The system automatically manages advertisement spot allocation by having the traffic and billing system communicate with the external advertising system to dynamically adjust allocations and fill under-filled blocks, eliminating the need for labor-intensive prediction methods while maintaining accurate allocation through automated rules-based processes
Solution Approach 2:
The patent replaces manual labor-intensive prediction methods with an automated electronic system that uses traffic and billing data to dynamically allocate advertisement spots, enabling near-real-time adjustments and improving both accuracy and productivity
2Productivity
If dynamic allocation adjustments are made, then revenue realization is improved, but device complexity increases
Solution Approach 1:
The traffic and billing system serves as an intermediary between the media broadcasting system and the external advertising system, managing the dynamic allocation adjustments and communication protocols to minimize the complexity increase while enabling real-time revenue optimization
Solution Approach 2:
The traffic and billing system performs multiple functions including allocation management, communication with external advertising systems, and handling of under-filled blocks, which consolidates complexity into a single multi-functional component rather than requiring separate systems for each function
3Productivity
If under-filled spot blocks are filled in near-real-time, then productivity is improved, but device complexity increases
Solution Approach 1:
The system continuously monitors the status of advertisement spot blocks and uses feedback from the traffic and billing system to identify and fill under-filled blocks in near-real-time, enabling automated detection and resolution without requiring complex manual intervention processes
Solution Approach 2:
The system proactively identifies under-filled spot blocks before they become problematic and initiates the filling process in near-real-time, preventing revenue loss and optimizing productivity through anticipatory automated actions rather than reactive responses
Data Source
AI summary
Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.