Advertisement Sync Gateway for Non-Web Ad Tracking
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Solution Overview
Problem
Conventional online advertising methods, particularly banner ads, face challenges in effectively tracking user interactions due to limitations in data capture capabilities, leading to difficulties in evaluating the effectiveness of advertising campaigns.
Innovation Solution
The Advertisement Sync Gateway (ASG) protocol enables the delivery and tracking of promotional materials on user devices independently of web-browser technology, allowing users to interact with ads without leaving their active applications and providing a management client for caching and managing promotional materials, which sends interaction data to a protocol server for analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If banner ads are displayed and users click them, then promotional material delivery is achieved, but user experience is interrupted by opening web browser
Solution Approach 1:
The patent introduces a management client as an intermediary component that handles promotional material delivery and user interaction. This management client acts as a mediator between the ad server and the user, enabling promotional material delivery without requiring users to leave their current application or open a web browser, thus resolving the contradiction between effective promotion delivery and maintaining user experience.
2Loss of information
If browser-based cookies or tracking code are used, then user click tracking is provided, but data collection capability is severely limited
Solution Approach 1:
The management client is designed with multi-functionality, serving both as a promotional material delivery mechanism and as a comprehensive data collection system. It can track various user interactions including views, saves, shares, and redemptions, not just clicks, thereby significantly enhancing data collection capability while maintaining the universality of the promotional material delivery function.
Solution Approach 2:
The system implements feedback mechanisms where the management client continuously monitors and reports user interactions with promotional materials to the ad server. This feedback loop enables detailed analysis of user behavior patterns, allowing for improved targeting and measurement of campaign effectiveness based on comprehensive interaction data rather than limited click data.
3Ease of manufacture
If conventional online advertising methods are used, then promotional material delivery is achieved, but campaign effectiveness evaluation is difficult
Solution Approach 1:
The system enables dynamic evaluation of campaign effectiveness by continuously collecting and analyzing real-time user interaction data. The management client dynamically tracks various engagement metrics and feeds this information back to the ad server, allowing for dynamic adjustment and precise measurement of campaign performance based on actual user behavior rather than static impressions.
Data Source
AI summary
A server computer receives a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device, identifies the promotional material to send to the user device in response to the request, and sends the promotional material to the user device at a first time. In response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, the server computer receives, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device, stores the data representing the user interaction with the promotional material in a data store, and generates an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.