Advertisement System Multi-Advertiser Layout Control
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Solution Overview
Problem
Existing advertisement systems cannot issue advertisement media that combines multiple advertisers' advertisements, as they are designed to handle a single advertiser's image information for printing on a single medium.
Innovation Solution
An advertisement system with a server and printing apparatus that acquires and selects multiple advertisement images from different advertisers based on distribution periods, creates print data, and adjusts layout according to advertisement costs, allowing for the printing of multiple advertisements on a single medium.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single advertiser's image information is printed on a single medium, then the printing process is simple, but the advertisement medium cannot combine multiple advertisers' advertisements
Solution Approach 1:
The advertisement medium is divided into multiple regions, with each region designated for a different advertiser's advertisement. The server segments the plurality of advertisement images and assigns them to different regions based on distribution periods and other criteria, enabling multiple advertisements to coexist on a single medium without overwhelming complexity
Solution Approach 2:
The advertisement medium serves multiple functions by accommodating advertisements from multiple advertisers simultaneously. The printing apparatus is designed to handle both single and multiple advertisement images, making it universally applicable to different advertising scenarios without requiring separate systems
2Productivity
If multiple advertisement images are selected and arranged according to distribution periods and costs, then advertisement distribution efficiency is improved, but the system complexity increases
Solution Approach 1:
The server performs preliminary actions by pre-establishing distribution periods for each advertisement image and pre-calculating arrangement orders based on advertisement costs before the actual printing process. This preliminary organization enables efficient batch processing of multiple advertisements without real-time complexity
Solution Approach 2:
The server acts as an intermediary between multiple advertisers and the printing apparatus. It receives advertisement images from multiple sources, processes them according to distribution periods and costs, determines the arrangement order, and then transmits the organized data to the printing apparatus, simplifying the overall system architecture
3Reliability
If advertisement costs are considered in layout arrangement, then fairness in advertisement costs is ensured, but the processing time increases
Solution Approach 1:
The server changes the arrangement parameter from simple sequential ordering to cost-based ordering. By using advertisement cost as a sorting parameter, the system ensures that advertisers with higher costs receive more prominent positions (such as front pages or central locations), while lower-cost advertisers are placed in less prominent positions, achieving fairness efficiently
Data Source
AI summary
An advertisement system has a printer and a posting server that can communicate with the printer. The advertisement system uses the printer to issue a flyer on which advertisement images are printed. The posting server acquires a plurality of advertisement images of different advertisers, and selects a plurality of advertisement images from the plurality of acquired advertisement images according to a distribution period for the flyer, the distribution period being set for each acquired advertisement image. The posting server then creates print data involved in printing the plurality of selected advertisement images, and transmits the created print data to the printer. The printer receives the print data created by the posting server. To issue the flyer, the printer executes printing according to the received print data.