Advertisement Title Rewriting via Placeholder Segmentation

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Solution Overview

Problem

Existing advertisement title rewriting systems struggle to ensure information consistency between rewritten and original titles, particularly in maintaining brand and price information, which is crucial to avoid false advertising.

Innovation Solution

The proposed method involves replacing preset information in advertisement titles with placeholders to create a title template, which is then rewritten using a neural network model incorporating an advertisement attribute key-value table and query cluster. The placeholders are subsequently replaced with original information to ensure consistency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a neural network model is used to rewrite advertisement titles automatically, then productivity is improved, but information consistency between rewritten and original titles deteriorates

Engineering Contradiction:

Improvetitle rewriting efficiencyVSAvoidinformation consistency

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The advertisement title is segmented into preset information (brand, price, etc.) and other content. Placeholders are used to mark preset information positions, allowing the neural network to rewrite only the non-preset parts while preserving critical information integrity.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Placeholders serve as intermediaries between the original advertisement title and the rewritten title. They preserve preset information throughout the rewriting process, ensuring that critical data like brand names and prices remain consistent while allowing creative rewriting of other portions.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Reliability

If manual rewriting is used to ensure information consistency, then reliability is improved, but productivity deteriorates

Engineering Contradiction:

Improveinformation consistencyVSAvoidtitle rewriting efficiency

Core Design Contradiction:

ReliabilityVSProductivity

Solution Approach 1:

Preset information is identified and replaced with placeholders before the rewriting process begins. This preliminary action ensures that critical information is protected from accidental modification while enabling automated rewriting of the remaining content.

Inventive Principle:

Principle #10Preliminary action

3Adaptability or versatility

If the neural network model rewrites the entire title freely, then adaptability is improved, but information consistency deteriorates

Engineering Contradiction:

Improvetitle rewriting flexibilityVSAvoidinformation consistency

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

Different parts of the advertisement title are treated differently. Preset information positions are constrained to maintain consistency, while other positions are allowed free rewriting to improve adaptability and attract user attention.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS12282940B2Advertisement title rewriting method, apparatus and device, and storage medium

Publication Date: 2025.04.22 BEIJING YOUZHUJU NETWORK TECH CO LTD

AI summary

Provided are an advertisement title rewriting method, apparatus and device and a storage medium. The method includes steps described below. Preset information in an advertisement title is replaced with a corresponding placeholder so that the advertisement title is converted into a title template; a rewritten title template is generated through a preset neural network model according to the title template, an advertisement attribute key-value table and a query cluster; and the placeholder in the rewritten title template is replaced with the corresponding preset information so that the rewritten title template is converted into a rewritten title.