Advertisement Tracking Integration via Sync Command

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Solution Overview

Problem

Companies face difficulties in tracking and measuring network activity on webpages and social media outlets using a centralized eCommerce application after users view online advertisements, as third-party eCommerce software applications struggle to integrate executable code for robust graphical representations without accessing separate tracking software applications.

Innovation Solution

A system that synchronizes and integrates an executable script to track and measure cross-mobile device impact and activity of online advertisement content viewed by social media users from a centralized third-party eCommerce application, allowing for the generation of 2D or 3D graphical components based on website activity, and includes a sync command for direct synchronization within the eCommerce application interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If third-party eCommerce software applications integrate executable code for tracking network activity, then measurement precision is improved, but device complexity increases

Engineering Contradiction:
Improvetracking precisionVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent combines multiple tracking functionalities (social media activity tracking, website activity tracking, and graphical representation generation) into a single integrated eCommerce application. The executable code integrates various tracking mechanisms and data sources within one application interface, eliminating the need for separate tracking software applications and reducing overall system complexity while maintaining measurement precision.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The eCommerce application is designed to perform multiple functions: it tracks social media network activity, tracks website activity, generates graphical representations, and provides synchronization capabilities. This multi-functional approach consolidates what would traditionally require multiple separate applications into one universal platform, improving measurement precision without proportionally increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Measurement precision

If separate tracking software applications are used to monitor network activity, then measurement precision is improved, but ease of operation deteriorates

Engineering Contradiction:
Improvetracking precisionVSAvoidconfiguration ease
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The patent merges the configuration and operation of tracking functionalities directly within the eCommerce application interface. Users can configure social media tracking, website tracking, and graphical representation settings all in one place, eliminating the need to access and coordinate multiple separate tracking applications. This integration significantly improves ease of operation while maintaining the precision of tracking measurements.

Inventive Principle:
Principle #5Merging (Combining)

3Productivity

If executable scripts are integrated into eCommerce application, then productivity is improved, but device complexity increases

Engineering Contradiction:
Improveconfiguration speedVSAvoidintegration complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements preliminary action by providing pre-configured executable scripts and templates within the eCommerce application that can be deployed automatically. The system prepares tracking configurations, data collection parameters, and graphical representation settings in advance, allowing for rapid deployment and configuration. This approach improves productivity by eliminating manual setup steps while the pre-integrated nature of the scripts prevents excessive complexity increase.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12073433B2Advertisement tracking integration system
Publication Date: 2024.08.27 SNAP INC
  • US12073433B2 patent drawing
  • US12073433B2 patent drawing
  • US12073433B2 patent drawing

AI summary

Systems and methods for retrieving, in a first application using one or more processors, a user profile in which the user profile includes a user ID, and the first application includes a first application interface. The systems and methods further include detecting user selection, in the first application interface, of a sync command to a second application, in which the second application includes an executable script associated with the user ID, retrieving the executable script in response to the detecting the user selection of the sync command, integrating the executable script into an HTML interface associated with the user profile, and generating a two-dimensional graphical component in response to the integration of the executable script.