Ad Unit Rendering with Dynamic Visual Content
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Solution Overview
Problem
Current advertisement display systems restrict the display of advertisements to only those with exact dimensions matching the advertisement unit, leading to limited inventory participation and often requiring text advertisements to fill dimensions mismatches.
Innovation Solution
A method and system that support multiple advertisement sizes in a single unit by receiving format preferences, selecting advertisements, applying editing properties to determine additional visual content, and rendering the advertisements with the additional content based on the unit's format and size, allowing for aesthetically pleasing display of advertisements with different dimensions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If advertisements are restricted to exact dimension matches, then display precision is improved, but the quantity of available advertisements is reduced
Solution Approach 1:
The patent applies parameter changes by allowing advertisements to be displayed with dimensions that differ from the exact match requirement. The system modifies the dimensional parameters constraint, enabling advertisements with varying sizes to be rendered in the advertisement unit by applying editing properties such as scaling, cropping, or padding to adapt the advertisement content to the available space.
2Area of stationary object
If text advertisements are used to fill dimensions, then the advertisement unit is filled, but display aesthetics deteriorate
Solution Approach 1:
The system changes the parameter of advertisement size flexibility, allowing visual advertisements to be displayed with dimensions that do not exactly match the advertisement unit. Editing properties are applied to maintain visual quality while filling the unit, replacing the default text advertisement approach with enhanced visual content that preserves aesthetics.
3Adaptability or versatility
If multiple advertisement sizes are supported, then adaptability is improved, but device complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-defining a set of editing properties and transformation rules that can be applied to advertisements before display. The system prepares and stores these editing properties in advance, allowing the advertisement management system to efficiently select and apply appropriate transformations without complex real-time processing, thus managing complexity while maintaining versatility.
Data Source
AI summary
A method for supporting multiple advertisement sizes in a single advertisement unit includes receiving a format preference for an advertisement unit and a selected advertisement and size for the selected advertisement. The method further includes applying editing properties to determine additional visual content for the selected advertisement. The additional visual content is determined based on the format preference of the advertisement unit and the size of the selected advertisement. The method further includes rendering the selected advertisement and the additional visual content in the advertisement unit based on the editing properties.