Multi-Platform Ad Verification via Subscriber Behavior Correlation
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Solution Overview
Problem
Current multi-platform targeted advertising systems lack the ability to accurately select and deliver personalized advertisements across various communication platforms, such as Internet, television, and telephone services, due to limited understanding of subscriber behavior and usage patterns across multiple devices and locations.
Innovation Solution
A multi-platform targeted advertising system that utilizes a Subscriber Behavior Monitor to track and analyze usage patterns across multiple platforms, creating subscriber profiles and market segments to select and deliver targeted advertisements based on demographic, geographic, and behavioral data, leveraging platform-specific monitoring components and correlation analysis to optimize advertisement presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a multi-platform targeted advertising system is implemented to deliver personalized advertisements across multiple communication platforms, then advertisement relevance and user engagement are improved, but the system complexity and difficulty of tracking subscriber behavior across platforms increase
Solution Approach 1:
The system divides the complex multi-platform advertising task into separate platform-specific monitoring components, each responsible for tracking subscriber behavior on a specific platform (Internet, television, telephone). These components generate platform-specific data that is then aggregated and correlated by a central processing system, making the overall complex system manageable through modular segmentation.
Solution Approach 2:
The patent introduces a central processing system that acts as an intermediary between platform-specific monitoring components and the advertisement delivery system. This intermediary collects, correlates, and analyzes behavior data from multiple platforms, then uses generated triggers to initiate appropriate advertising responses, simplifying the coordination complexity through a centralized mediation layer.
2Measurement precision
If subscriber behavior is tracked across multiple platforms to create detailed profiles, then advertisement targeting precision is improved, but the amount of data processing and analysis required increases
Solution Approach 1:
The system performs preliminary actions by continuously monitoring and storing subscriber behavior data across platforms in real-time, building comprehensive subscriber profiles before advertising campaigns are launched. Platform-specific monitoring components capture behavior patterns, demographics, and preferences in advance, so when an advertising opportunity arises, the system can quickly retrieve and apply pre-analyzed data without extensive real-time processing.
Solution Approach 2:
The system implements feedback mechanisms where advertisement delivery decisions are based on continuously updated subscriber profiles that incorporate recent behavior data. The system monitors subscriber responses to advertisements and feeds this information back into the profiling process, refining targeting precision over time while maintaining efficient real-time decision-making through established correlation rules and triggers.
Data Source
AI summary
Techniques are generally described that relate to a method and system for verifying the presentment of an advertisement on a multi-platform system that comprises a plurality of telecommunication platforms, each capable of being accessed by a subscriber over a single transmission medium. A monitoring computer presents an advertisement over a first telecommunication platform. The advertisement is targeted to the subscriber. A monitoring computer selects a monitoring criteria based at least in part on the presented advertisement. The subscriber's use of a second telecommunication platform is monitored by the monitoring computer based on the selected monitoring criteria. The monitoring computer reports a subscriber behavior observed on the second telecommunication platform that is commensurate with the selected monitoring criteria.