Adaptive Advertisement Management System for Omnichannel Analytics
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Solution Overview
Problem
The advertising industry faces challenges with fractured platforms and poor analytics across multiple advertising mediums, particularly for television advertising, where users cannot easily track website visits or distinguish between advertisement sources, leading to lost analytics capabilities and inefficient branding return on investment.
Innovation Solution
A cloud-based system integrating adaptive advertisement management with a campaign database, short message service server, and user devices to optimize advertising campaigns across platforms, providing strong analytics and enabling easy customer engagement through various call-to-action types by sending product description pages with embedded communication initiators.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If television advertisements direct users to generic websites or corporate phone numbers, then users can easily access information, but analytics capabilities are lost and advertisement source tracking becomes impossible
Solution Approach 1:
The patent segments the generic website traffic into trackable channels by implementing unique QR codes, short URLs, and phone number prefixes for different television advertisements. Each segment maintains ease of user access while enabling separate analytics tracking for each advertisement source.
Solution Approach 2:
The patent introduces intermediary tracking mechanisms (QR codes, short URLs, call center software) between the television advertisement and the final destination (website or phone number). These intermediaries capture analytics data while still providing easy user access to the advertised content.
2Adaptability or versatility
If advertising campaigns are run across multiple platforms (social media, email, television), then reach is expanded, but analytics become complex and incomplete
Solution Approach 1:
The patent merges analytics from multiple platforms into a unified tracking system. By using consistent tracking mechanisms (QR codes, short URLs, call center integration) across television, social media, and email platforms, the system consolidates complex multi-platform analytics into a single viewable report.
Solution Approach 2:
The patent implements universal tracking mechanisms that function across all advertising platforms. The same QR code, short URL, or call center software can track television, social media, and email advertisements, providing multi-functional analytics capability that simplifies complex multi-platform tracking.
3Adaptability or versatility
If users are directed to find products online through manufacturer branding, then brand awareness increases, but users may spend significant time searching and purchasing becomes inefficient
Solution Approach 1:
The patent applies preliminary action by pre-configuring trackable access points (QR codes, short URLs, dedicated phone numbers) in the advertisement itself. This eliminates the need for users to perform search actions, as the advertisement directly provides the precise path to the product, reducing search time to near zero while maintaining brand visibility.
Solution Approach 2:
The patent creates a simplified copy or representation of the product access path within the advertisement medium. Instead of requiring users to search for the product online, the advertisement contains a direct copy of the access mechanism (QR code, short URL) that immediately routes users to the specific product page.
4Quantity of substance
If call centers receive calls from various sources (television ads, search engines, other phone numbers), then all potential customers are captured, but discrimination between advertisement sources becomes impossible
Solution Approach 1:
The patent applies local quality by implementing source-specific identifiers within the call volume. Different phone number prefixes, QR codes, or tracking parameters are assigned to different advertisement sources, allowing the call center to maintain high customer volume while precisely discriminating between advertisement sources through the local quality of each call's identifier.
Data Source
AI summary
A system and method for adaptive advertisement management for the serving of product description pages and an integrated customer user engagement thereof. The system is a cloud-based network containing a campaign database, an adaptive advertisement management, a short message service server, and user mobile and compute devices that transmit a product description page associated with an advertisement campaign embedded with a communication initiator for display on a customer computing device. Taken together or in part, said system optimizes advertising campaigns across multiple platforms, provides strong analytics for all advertising types while allowing users to engage with advertising quickly and easily through various call to action types.