Adaptive Ad Playback Using Preferred Viewing Duration

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Solution Overview

Problem

Existing advertisement systems lack the ability to analyze user preferences for preferred advertisement durations, leading to inefficient ad campaigns that may irritate users and limit ad reach, revenue, and engagement.

Innovation Solution

A system and method to analyze user preferences by monitoring interactions and demographic data to determine a preferred viewing duration, allowing for the selection and display of summarized advertisements that match user preferences, thereby enhancing user interaction and ad revenue.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If uniform advertisement duration is used for all users, then ad campaign simplicity is maintained, but user engagement and ad completion rates decrease

Engineering Contradiction:

Improvead campaign simplicityVSAvoidad completion rate

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The advertisement duration is made dynamic and adaptive based on user preferences. The system determines a preferred viewing duration for each user and selects or generates advertisement content matching that duration, transforming the static uniform duration approach into a dynamic user-specific duration approach.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes the parameter of advertisement duration from a fixed uniform value to a variable value determined by user preferences. By analyzing user interaction data and demographic information, the system adjusts the advertisement duration parameter to match each user's preferred viewing duration, thereby improving engagement while maintaining operational simplicity through automated determination.

Inventive Principle:

Principle #35Parameter changes

2Object-affected harmful factors

If short advertisement duration is used, then user irritation is reduced and completion rates increase, but ad revenue and brand message delivery may be compromised

Engineering Contradiction:

Improveuser irritationVSAvoidad revenue

Core Design Contradiction:

Object-affected harmful factorsVSQuantity of substance

Solution Approach 1:

The system performs preliminary analysis of user preferences and interaction data before selecting or generating advertisements. By determining the user's preferred viewing duration in advance, the system can select advertisements that match this duration, ensuring optimal user experience and completion rates while maintaining appropriate revenue potential through targeted ad selection.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from user interactions with previous advertisements to determine preferred viewing duration. This feedback loop allows the system to learn user preferences and adjust advertisement duration accordingly, balancing user satisfaction with revenue optimization by selecting ads that match the determined preferred duration.

Inventive Principle:

Principle #23Feedback

3Loss of information

If long advertisement duration is used, then comprehensive brand message delivery is achieved, but user skip rates increase and engagement decreases

Engineering Contradiction:

Improvebrand message deliveryVSAvoidad engagement rate

Core Design Contradiction:

Loss of informationVSProductivity

Solution Approach 1:

The advertisement duration is dynamically adjusted based on user preferences rather than using a fixed long duration for all users. The system determines the optimal duration for each user and selects or generates advertisements accordingly, ensuring comprehensive message delivery only when appropriate for the user's preferences while maintaining high engagement rates.

Inventive Principle:

Principle #15Dynamics

4Productivity

If rewarded ads are used to incentivize full viewing, then ad completion rates improve, but user experience deteriorates due to mandatory viewing requirements

Engineering Contradiction:

Improvead completion rateVSAvoiduser experience

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

Instead of requiring users to watch full advertisements to receive rewards, the system inverts the approach by determining user preferences and selecting or generating advertisements that match the user's preferred viewing duration. This allows users to engage with advertisements of their chosen length without mandatory viewing requirements, improving user experience while maintaining completion rates through preference alignment.

Inventive Principle:

Principle #13The other way round (Inversion)

Data Source

PatentUS20250358489A1Systems and methods for advertisement playback based on preferred viewing duration

Publication Date: 2025.11.20 SAMSUNG ELECTRONICS CO LTD

AI summary

Provided is a system and method for displaying an advertisement. The method for displaying an advertisement, includes receiving, by an advertisement server, an advertisement request from a media playback service subsequent to an initiation of a media playback on an electronic device of a user, identifying, by the advertisement server, at least one eligible advertisement, based on the advertisement request, retrieving, by the advertisement server, an advertisement profile of the user, determining, by the advertisement server, a preferred viewing duration associated with each of the at least one eligible advertisement, based on a correlation of each of the at least one eligible advertisement with the advertisement profile of the user, and obtaining, by the advertisement server, a summarized version of an advertisement selected from the at least one eligible advertisement based on the preferred viewing duration of the user.