Adaptive Cloud Conversation Ecosystem for Cross-Brand Interaction

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Solution Overview

Problem

Existing callback scheduling systems in contact centers are limited in their ability to integrate complex conversations across brands and do not effectively utilize edge computing data for personalized consumer interactions, leading to sub-optimal consumer satisfaction and relationship management.

Innovation Solution

An adaptive cloud conversation ecosystem that integrates conversations across brands using a platform capable of making automated decisions for optimal communication with consumers, incorporating edge computing data and machine learning algorithms to provide context-specific utilities and personalized interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If basic callback scheduling systems are used to track consumer interactions, then interaction history can be maintained, but the system cannot determine when and how to establish further communications to maximize consumer-brand relationship

Engineering Contradiction:
Improveconsumer interaction contextVSAvoidcommunication decision capability
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent introduces an adaptive conversation platform as an intermediary system between basic callback scheduling and intelligent communication decisions. This platform uses machine learning algorithms to analyze consumer interaction data and generate actionable insights, bridging the gap between simple tracking and sophisticated communication strategies.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces manual or rule-based communication scheduling with automated machine learning-driven decision-making. The system uses ML models to automatically determine optimal communication timing, channels, and content based on analyzed consumer data, substituting mechanical scheduling processes with intelligent automation.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If existing callback systems are used, then queuing and basic scheduling are possible, but integration of conversations across brands and application of ecosystem capabilities across subject matters is not achieved

Engineering Contradiction:
Improvecallback schedulingVSAvoidcross-brand conversation integration
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent creates a universal adaptive conversation platform that can handle multiple functions including callback scheduling, cross-brand conversation integration, and various subject matter applications. The system is designed to be multi-functional, serving different brands and purposes through a single integrated ecosystem.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent segments the conversation ecosystem into modular components including brand-specific adapters, subject matter experts, and core scheduling functionality. This segmentation allows independent development and integration of different capabilities while maintaining overall system coherence and flexibility.

Inventive Principle:
Principle #1Segmentation

3Reliability

If automated decision-making for communication timing is implemented, then consumer satisfaction can be improved, but system complexity increases

Engineering Contradiction:
Improveconsumer satisfactionVSAvoidautomated decision system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements self-service mechanisms where the system automatically analyzes consumer data, makes communication decisions, and executes callbacks without requiring manual intervention. The machine learning models continuously learn from outcomes and self-optimize, reducing the need for complex external management.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent incorporates feedback loops where communication outcomes are analyzed and fed back into the machine learning models. This continuous feedback mechanism allows the system to learn from results and improve future decisions, maintaining reliability while managing complexity through data-driven optimization.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11856142B2Adaptive cloud conversation ecosystem
Publication Date: 2023.12.26 MEDALLIA INC
  • US11856142B2 patent drawing
  • US11856142B2 patent drawing
  • US11856142B2 patent drawing

AI summary

An adaptive cloud conversation ecosystem that expands on the capabilities of an adaptive cloud conversation platform by allowing for integration of conversations across brands with a single consumer account and incorporation of edge computing data from multiple consumer devices into brand and consumer decision-making. The core of the ecosystem is an adaptive cloud conversation platform capable of making automated decisions regarding when and how to establish on-going communications with consumers so as to maximize the relationship between the consumer and a given brand. Adaptive ecosystem applications expand on the capabilities of platform by providing context-specific utilities that are compatible with platform and therefore capable of applying the adaptive conversation platform's capabilities to a variety of subject matters.