Adaptive Component for Vendor-Specific Contextual Content
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Solution Overview
Problem
Existing techniques fail to adequately facilitate the sharing of customer information among multiple vendors, making it difficult for customers to interact with multiple vendors and for vendors to provide customized experiences based on shared customer information, and also require vendors to develop and maintain different applications for various contexts, which is complex and expensive.
Innovation Solution
An adaptive component, such as a smart list, is used to provide vendor-specific and context-specific information, stored on a universal server and configured to detect customer contexts, allowing for customized content presentation on various devices and contexts, enabling seamless interaction and tailored experiences across multiple vendors and contexts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If vendors maintain separate customer profiles for each vendor, then vendor-specific customization is achieved, but customer information sharing across multiple vendors is prevented
Solution Approach 1:
The system segments customer information into two distinct layers: a universal customer profile that stores shared demographic and preference data accessible across vendors, and vendor-specific profiles that contain transaction history and personalized data for each individual vendor. This segmentation allows customers to maintain a consistent identity and preferences across multiple vendors while preserving each vendor's ability to access and utilize their specific customer data for customization.
2Adaptability or versatility
If vendors develop separate applications for different contexts and devices, then context-specific customization is achieved, but system complexity and development cost increase
Solution Approach 1:
The patent implements a universal adaptive component that can be deployed across multiple devices and contexts (mobile devices, tablets, desktops, in-store displays, wearables) without requiring separate applications for each platform. This single adaptive component automatically detects the device type, screen size, and contextual information to dynamically adjust content presentation, thereby achieving context-specific customization while eliminating the need for vendors to develop and maintain multiple separate applications.
3Ease of manufacture
If a single adaptive component is used across multiple devices and contexts, then development complexity is reduced, but context-specific customization capability must be maintained
Solution Approach 1:
The adaptive component incorporates dynamic detection and adaptation capabilities that automatically identify the device type, screen dimensions, orientation, network environment, and user context in real-time. Based on these dynamic conditions, the component automatically adjusts content layout, information density, interaction patterns, and presentation format without requiring manual configuration for each device or context, thereby maintaining high adaptability while simplifying development.
Data Source
AI summary
This disclosure involves a using an adaptive component for customizing content delivered to customer devices. For instance, an adaptive component is configured to selectively receive information from a back-end service and present the information based on contexts of shopping experiences on particular devices. A context includes at least one of a device being a particular location or indicating a particular stage of interest in a product or service. The adaptive component includes configured parameters specifying different sets of sales information for different contexts. Different sets of context-specific sales are provided, based on different contexts, for presentation on one or more user devices via the adaptive component.