Adaptive Content Delivery for Multi-Channel Access
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Solution Overview
Problem
Content providers face challenges in adapting their infrastructure to support new access channels or protocols, requiring significant adjustments to provide consistent user experiences across different devices and platforms.
Innovation Solution
A computer system with pre-configured user experience, portal, and content management components that map and adapt existing content from a primary access channel to a secondary access channel, enabling device-independent or device-specific experiences, and configuring the secondary access channel based on defined user experience, portal, and content management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content providers adapt existing infrastructure or build new infrastructure to support additional access channels, then the ability to provide content through multiple channels is improved, but the complexity and cost of infrastructure increases
Solution Approach 1:
The patent implements a universal content delivery system where a single infrastructure can serve multiple access channels (web, mobile, television, etc.) through adaptive rendering. The system uses a common content repository and delivery mechanism that automatically adapts content to different device types, eliminating the need for separate infrastructure for each channel while maintaining full multi-channel capability.
Solution Approach 2:
The patent segments the content delivery process into distinct modular components: content authoring, content storage, adaptive rendering engine, and device-specific presentation layers. This segmentation allows the system to handle multiple access channels through standardized interfaces while maintaining flexibility for device-specific adaptations, reducing overall infrastructure complexity.
2Reliability
If content providers build separate infrastructure for each access channel, then the user experience can be optimized for each specific channel, but the time and resources required for implementation increase
Solution Approach 1:
The patent implements pre-configured templates and adaptive rendering rules that are established in advance for different device types. When a new access channel is introduced, the system automatically applies these pre-defined adaptation rules rather than requiring custom development, significantly reducing implementation time while maintaining consistent user experience quality across channels.
3Productivity
If content is customized for each access channel protocol and requirements, then the effectiveness of content delivery is improved, but the effort required to adapt and build infrastructure increases
Solution Approach 1:
The patent employs parameter-based content adaptation where the core content structure remains unchanged but presentation parameters (layout, resolution, interaction models, etc.) are dynamically adjusted based on the target access channel. This allows effective content delivery customized for each protocol while minimizing the effort required, as the adaptation involves parameter modification rather than complete content reconstruction.
Data Source
AI summary
Access channel definition technology, in which a user experience for a secondary access channel is defined using one or more pre-configured user experience components that enable mapping of a user experience defined for a primary access channel to the user experience for the secondary access channel and that adapt the user experience for the secondary access channel to characteristics of devices that access the secondary access channel. In addition, a portal for the secondary access channel is defined using one or more pre-configured portal components and content management for the secondary access channel is defined using one or more pre-configured content management components that leverage content developed for the primary access channel and that customize presentation of the content for the secondary access channel. The secondary access channel is configured based on the defined user experience, the defined portal, and the defined content management.