Adaptive Secondary Content Display for Uninterrupted Video Browsing

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Solution Overview

Problem

Existing multimedia content display methods, such as inserting patch videos, disrupt the user's browsing experience by having a single display form that interrupts the viewing of primary content.

Innovation Solution

A content display method that determines a target display style for secondary content based on attribute information of historically displayed content, allowing for varied display styles to enhance user experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If patch content is directly inserted into video content, then other information can be transmitted, but the display form is single and easily affects the user's browsing experience

Engineering Contradiction:
Improvedisplay style varietyVSAvoiduser browsing experience
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system dynamically adjusts the display style of patch content based on user behavior, historical data, and contextual factors. Instead of using a fixed display method, the patch content adapts its presentation form (such as overlay position, size, transparency, or interaction mode) in real-time to minimize disruption to the primary video content while maintaining information delivery effectiveness.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Different display styles are applied to different patch contents based on their specific attributes and the user's preferences. The system analyzes the type, importance, and timing of each patch content to determine the most appropriate display method for that specific instance, rather than applying a uniform display approach to all patch content.

Inventive Principle:
Principle #3Local quality

2Ease of operation

If a single display form is used for patch content, then the implementation is simple, but the user's browsing experience is easily affected

Engineering Contradiction:
Improveimplementation simplicityVSAvoiduser browsing experience
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The system pre-establishes multiple display style templates and rules before patch content is displayed. User preferences, historical behavior patterns, and display constraints are analyzed in advance to create a library of appropriate display styles. When patch content needs to be displayed, the system quickly selects from these pre-prepared options rather than creating a new display method from scratch, maintaining implementation simplicity while providing varied display forms.

Inventive Principle:
Principle #10Preliminary action

3Loss of information

If patch content interrupts video content, then information transmission is achieved, but user engagement with primary content decreases

Engineering Contradiction:
Improveinformation transmissionVSAvoiduser engagement
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The patch content is displayed in a nested manner within the video content rather than interrupting it. The patch content can be overlaid as a translucent layer, displayed in a corner region, or presented as an interactive element that does not block the primary video. This nesting approach allows both the video content and patch information to be simultaneously accessible to the user.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The system monitors user responses to patch content display in real-time, such as whether users interact with the patch, pause the video, or continue watching. Based on this feedback, the system adjusts subsequent patch content display strategies, timing, and styles to optimize both information transmission effectiveness and user engagement with the primary video content.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20250251889A1Content display method, readable medium, and electronic device
Publication Date: 2025.08.07 BEIJING YOUZHUJU NETWORK TECH CO LTD
  • US20250251889A1 patent drawing
  • US20250251889A1 patent drawing
  • US20250251889A1 patent drawing

AI summary

A content display method, a readable medium, and an electronic device are provided. The content display method includes: displaying a content display interface, where the content display interface displays first content; determining a target display style of second content associated with the first content, where the target display style of the second content is determined at least based on attribute information of historical displayed second content; and displaying the second content according to the target display style.