Adaptive Content Optimization Using Segmented Machine Learning Models

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Systems that generate web content face the challenge of combinatorial explosion, where the vast number of possible combinations of content components require excessive processing resources and time to identify an optimal combination for target audiences, leading to inefficiencies in resource utilization.

Innovation Solution

The implementation of adaptive optimization techniques using machine learning models that initially use random combinations, detect data patterns in key performance indicators, and continuously train to determine optimal content combinations, reducing processing time and resources by grouping models based on reliability criteria.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If every possible unique combination of content components is tested to determine optimal combination, then manufacturing precision (optimization accuracy) is improved, but loss of time and use of energy worsen due to combinatorial explosion

Engineering Contradiction:
Improveoptimization accuracyVSAvoidprocessing time
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The patent segments the content components into distinct feature groups (e.g., headline, description, image, call-to-action) and trains separate machine learning models for each feature. This segmentation allows the system to evaluate and optimize each component independently rather than testing all possible combinations, dramatically reducing processing time while maintaining optimization accuracy.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent performs preliminary training of machine learning models on historical data before actual content generation. The models are pre-trained to predict performance metrics for different content features, allowing the system to determine optimal combinations without exhaustive testing during runtime. This preliminary action stores learned patterns that can be quickly applied to new content.

Inventive Principle:
Principle #10Preliminary action

2Manufacturing precision

If every possible unique combination of content components is tested to determine optimal combination, then manufacturing precision (optimization accuracy) is improved, but use of energy worsens due to combinatorial explosion

Engineering Contradiction:
Improveoptimization accuracyVSAvoidprocessing resources
Core Design Contradiction:
Manufacturing precisionVSUse of energy by moving object

Solution Approach 1:

The patent divides the content optimization problem into separate machine learning models for each content feature. Instead of exhaustively testing all combinations, the segmented approach allows independent evaluation and prediction for each feature, significantly reducing computational energy requirements while maintaining the ability to identify optimal combinations.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent replaces the mechanical brute-force testing approach with machine learning-based prediction systems. The ML models substitute for exhaustive combinatorial testing by learning patterns from historical data and predicting optimal content features, thereby reducing processing resources and energy consumption.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If machine learning models continuously train on new data, then adaptability improves, but loss of time worsens due to training overhead

Engineering Contradiction:
Improvemodel accuracyVSAvoidtraining time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements periodic training where machine learning models are retrained at scheduled intervals or when triggered by specific conditions (e.g., accumulating a certain amount of new data). This periodic action balances adaptability improvements with acceptable training time overhead, avoiding continuous training while still updating models to reflect changing user behavior and content performance patterns.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The patent maintains continuous prediction capability using trained models while performing training operations periodically. The system continuously generates optimized content using existing model knowledge, and training operations are integrated in a way that minimizes disruption to the continuous content generation process, ensuring useful action continues throughout.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentUS12008598B2Adaptive optimization of a content item using continuously trained machine learning models
Publication Date: 2024.06.11 CLARITAS LLC
  • US12008598B2 patent drawing
  • US12008598B2 patent drawing
  • US12008598B2 patent drawing

AI summary

A processor receives requests for content items and identifies a first subset of machine learning (ML) models that satisfy a reliability criterion and a second subset of ML models that fail to satisfy the reliability criterion, wherein each ML model is associated with a respective content template and is trained to output a probability that a target associated with an input set of characteristics would perform a target action responsive to being presented with a content item generated based on the respective associated content template. The processing logic assigns each request to either a first group or a second group based on a ratio of a number of ML models in the first subset to a number of ML models in the second subset. For each request in the first group, the processor generates a content item based on a content template associated with the first subset.