Adaptive Mobile Coupon Message Delivery System
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Solution Overview
Problem
Existing mobile coupon delivery systems fail to accommodate a variety of phones with different messaging formats and display capabilities, leading to limited operational support and inconvenience in redemption processes.
Innovation Solution
A system comprising a message processor, message optimiser, and communication means that generates and transmits optimised messages to mobile devices based on their capabilities, including barcode generation and multimedia content, to ensure seamless delivery and redemption across diverse mobile devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a single message format is used for all mobile devices, then the system is simple to implement, but it cannot accommodate devices with different messaging formats and display capabilities
Solution Approach 1:
The system dynamically adapts the message format based on the receiving device's capabilities. The message processor detects the device type and adjusts the message structure, content format, and delivery method accordingly, allowing a single system to serve multiple device types without requiring separate dedicated systems for each device category.
Solution Approach 2:
The system changes message parameters such as format type, resolution, color depth, and content structure based on the target device's capabilities. By varying these parameters according to device specifications, the system achieves broad compatibility while maintaining a unified underlying architecture.
2Ease of operation
If barcode images are delivered directly in messages, then redemption is more convenient, but message size and data transmission requirements increase
Solution Approach 1:
Instead of transmitting the actual barcode image data in every message, the system uses a centralized database to store master barcode images. The message contains only a reference or identifier to the barcode, and the actual image is retrieved and displayed locally on the device using the stored reference, significantly reducing message data volume while maintaining full functionality.
Solution Approach 2:
The system pre-generates and stores barcode images in a centralized database before they are needed for message delivery. When a coupon message is sent, the barcode image is already prepared and available for immediate retrieval and display, eliminating the need to transmit large image files with each message.
3Productivity
If multimedia content is included in coupon messages, then user engagement is improved, but compatibility with basic mobile devices decreases
Solution Approach 1:
The system dynamically adjusts the message content based on the receiving device's capabilities. For advanced devices with multimedia support, the system includes rich content such as images, videos, and interactive elements. For basic devices, the system automatically delivers simplified text-only versions, ensuring broad compatibility while maximizing user engagement for capable devices.
Solution Approach 2:
Different parts of the message system are optimized for different device types. The message processor identifies the device category and applies appropriate quality levels to different message components, delivering full multimedia content to capable devices while providing essential text information to basic devices.
Data Source
AI summary
A system for delivering coupons containing barcodes to a mobile device such as a mobile phone is disclosed. A message processor means (106) generates message data comprising a coupon. A message optimizer means (116) generates an optimized message responsive to the message data and the capabilities of the mobile device (124). Preferably the capabilities of the mobile device comprise device attribute associated with a mobile device type, and are stored in a database means (110). The optimized message is transmitted to the mobile device. For basic mobile devices, simple text message including barcode number and associated text will be delivered. Otherwise, subject to the mobile device supporting the required display dimensions and color depth, a barcode image, picture, and/or multimedia content will be delivered.