Adaptive Exposure Cap for Viewable Attention Control
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Solution Overview
Problem
Existing advertising control systems use fixed exposure caps, which are inefficient as they do not account for individual recipients' varying levels of viewable attention, leading to either under or overexposure to advertising content, and fail to distinguish between viewable and non-viewable ads.
Innovation Solution
A control system that adaptively adjusts the maximum number of exposures based on a recipient's total viewable attention, considering both the viewable area and exposure duration of advertising content, using a proportional exposure cap that changes dynamically according to the recipient's browsing behavior and history.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If a fixed exposure cap is applied to all recipients, then the advertising budget can be controlled, but the ad impact is reduced due to varying levels of viewable attention among recipients
Solution Approach 1:
The patent applies dynamics by transitioning from a static fixed exposure cap to a dynamic proportional exposure cap that adjusts based on each recipient's total viewable attention. The system continuously monitors viewable attention metrics (viewable area and exposure duration) and adapts the exposure cap proportionally, allowing the advertising system to respond to changing recipient behavior patterns while maintaining budget control and optimizing ad impact.
Solution Approach 2:
The patent implements parameter changes by modifying the exposure cap parameter from a fixed value to a proportional value based on total viewable attention. The system calculates the proportional exposure cap as a fraction of the recipient's total viewable attention, thereby changing the parameter definition to better reflect actual advertising effectiveness and recipient engagement levels.
2Object-affected harmful factors
If a small fixed exposure cap is used, then overexposure is avoided for light online users, but underexposure occurs for heavy online users whose ads are dwarfed by total advertising content
Solution Approach 1:
The patent applies local quality by customizing the exposure cap for each individual recipient based on their specific total viewable attention characteristics. Instead of applying a uniform cap, the system calculates a proportional exposure cap tailored to each recipient's browsing behavior, ad consumption patterns, and engagement levels, thereby optimizing ad delivery for both light and heavy users according to their local conditions.
Solution Approach 2:
The system dynamically adjusts the exposure cap for each recipient based on their real-time viewable attention metrics. For heavy online users with high total viewable attention, the proportional cap allows higher exposure limits, while for light users with low total viewable attention, the cap remains lower, preventing overexposure. This dynamic adjustment ensures appropriate ad delivery across different user segments.
3Quantity of substance
If advertising content is delivered without considering viewability, then the maximum number of exposures can be controlled, but the actual viewed impressions are not accurately measured
Solution Approach 1:
The patent implements feedback by continuously measuring total viewable attention (combining viewable area and exposure duration) and using this feedback to adjust the proportional exposure cap. The system monitors whether ads are actually viewable by recipients and feeds this information back into the exposure control mechanism, thereby ensuring that the number of exposures is accurately aligned with actual viewability metrics.
Solution Approach 2:
The system performs preliminary action by calculating the proportional exposure cap in advance based on predicted total viewable attention. Before delivering advertising content, the system estimates the recipient's total viewable attention and sets the appropriate exposure cap, ensuring that subsequent ad deliveries are both numerous enough to be effective and viewable enough to matter.
Data Source
AI summary
Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated.