Adaptive Keyword Template System for Online Marketing Campaigns
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Solution Overview
Problem
Conventional methods for selecting search engine keywords and categories in online advertising campaigns are ad hoc, leading to suboptimal traffic generation and revenue for businesses, lacking a systematic approach to maximize website traffic and revenue.
Innovation Solution
A method involving a taxonomy of business service categories and keyword templates, where keywords are evaluated for performance and updated based on their effectiveness, allowing for adaptive keyword selection and bidding strategies to optimize online marketing campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional ad hoc methods are used for selecting keywords and categories, then businesses can launch online advertising campaigns quickly, but the campaigns generate suboptimal traffic and revenue
Solution Approach 1:
The patent applies preliminary action by pre-establishing a comprehensive taxonomy structure with multiple levels of business service categories and associated keyword templates before campaigns are launched. This pre-organized framework eliminates the need for ad hoc keyword selection during campaign setup, enabling systematic keyword generation that maximizes traffic while simplifying the launch process.
Solution Approach 2:
The patent introduces an intermediary taxonomy system that mediates between the business's advertising goals and the search engine's keyword ecosystem. This taxonomy acts as a structured bridge, translating business service categories into optimized keyword selections, thereby systematically improving traffic generation without requiring complex manual keyword research.
2Reliability
If a systematic approach using taxonomy and keyword templates is implemented, then keyword selection effectiveness improves, but the system complexity increases
Solution Approach 1:
The patent applies segmentation by dividing the keyword selection system into hierarchical levels: top-level business service categories, sub-categories, and specific keyword templates. This segmentation breaks down the complex task of keyword selection into manageable, organized segments that improve reliability while making the overall system more manageable and less daunting.
Solution Approach 2:
The patent creates a universal taxonomy system that can serve multiple functions: it provides keyword templates for various business services, establishes category hierarchies for organization, and enables systematic keyword generation across different campaign types. This multi-functionality justifies the system complexity by delivering comprehensive reliability improvements across all campaign aspects.
3Productivity
If keywords are continuously evaluated and updated based on performance, then campaign optimization improves, but the time and resources required for evaluation increase
Solution Approach 1:
The patent implements feedback mechanisms that automatically evaluate keyword performance metrics and feed this information back into the taxonomy system. This continuous feedback loop enables systematic campaign optimization by identifying high-performing keywords for retention and low-performing keywords for replacement, improving productivity while minimizing manual evaluation time through automated processes.
Solution Approach 2:
The taxonomy system performs self-service by automatically updating keyword templates based on performance evaluation results. The system autonomously identifies which keywords to add, remove, or modify based on measured performance criteria, reducing the time and human resources required for manual optimization while maintaining continuous campaign improvement.
Data Source
AI summary
Embodiments of the invention relate to generating an online marketing campaign that comprises a list of keywords to be purchased from a search engine. Keywords for a business' marketing campaign may be selected from a pre-defined template of keywords for the business service category into which the business falls. In addition, the business may add keywords not found in the template into its marketing campaign. The performance of the non-template keywords added by the business may be evaluated and, if they are determined to have been performed well, may be added into the template so that they may be used in the marketing campaigns of other businesses in the business service category.