Adaptive Media Template Generation for Cross-Device Display

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Solution Overview

Problem

Existing information processing systems struggle to adaptively modify advertisement presentation formats across different devices and scenarios, such as mobile terminals and PC terminals, due to varying display resolutions and configurations, leading to a lack of seamless integration and diverse user experiences.

Innovation Solution

An information processing method and server system that generates a media information form template supporting multiple scenario presentation requirements, allowing the same information material to be presented in various formats suitable for different devices and configurations, enabling adaptive presentation across diverse scenarios and terminals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the same advertisement is designed for both mobile terminal and PC terminal screens, then the advertisement can be displayed on multiple devices, but the display quality and adaptability deteriorate due to varying display resolutions and configurations

Engineering Contradiction:
Improveadvertisement display adaptabilityVSAvoiddisplay quality
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent implements dynamic template selection that adapts to different terminal types (mobile, PC, tablet) and display configurations. The system dynamically chooses appropriate presentation templates based on screen resolution, device category, and other parameters, allowing the same advertisement content to be optimally displayed across diverse devices without manual redesign for each platform

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes display parameters such as template selection, resolution, and layout configuration based on terminal characteristics. By modifying these parameters dynamically according to the target device, the system maintains high display quality across different screens while using a single advertisement source file

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If separate advertisements are designed for different devices, then the display quality is maintained, but the work complexity and time consumption increase

Engineering Contradiction:
Improvedisplay qualityVSAvoidadvertisement preparation complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent creates a universal advertisement processing system that handles multiple device types through a single workflow. The system provides multi-functional capabilities including automatic template selection, parameter adaptation, and cross-platform rendering, eliminating the need for separate design processes for each device while maintaining high display quality

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system performs preliminary actions by pre-defining multiple presentation templates and configuration parameters in advance. When an advertisement is uploaded, the system automatically selects and configures the appropriate template based on terminal detection, avoiding the need for manual adjustment and reducing preparation complexity

Inventive Principle:
Principle #10Preliminary action

3Ease of manufacture

If a single advertisement format is used across all platforms, then the production process is simplified, but the user experience deteriorates due to lack of optimization for specific devices

Engineering Contradiction:
Improveadvertisement production simplicityVSAvoiduser experience adaptability
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent introduces an intermediary processing system between the single advertisement source and multiple target devices. This intermediary automatically adapts the content by selecting appropriate templates and adjusting parameters based on terminal characteristics, maintaining production simplicity while achieving device-optimized user experiences

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS11164220B2Information processing method, server, and computer storage medium
Publication Date: 2021.11.02 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US11164220B2 patent drawing
  • US11164220B2 patent drawing
  • US11164220B2 patent drawing

AI summary

Embodiments of the present disclosure provide an information processing method, a server, and a computer storage medium. The method includes: collecting first information; selecting from the first information at least one information material, and generating, according to the first information material, a media information form template supporting at least two types of scenario presentation requirements; receiving a first request for the information material initiated by a data traffic monitor; sending the information material and the media information form template to the data traffic monitor; and generating a presentation result according to the information material and the media information form template.